Last Monday in inexplicable Internet memes, a random Target employee named Alex quickly become an online celebrity after a photo of him bagging items at his retail went viral on Twitter.

Target jumped on the bandwagon, too, tweeting: “We heart Alex, too”

Alex from Target

Check out his interview with Ellen DeGeneres on The Ellen Show where talks about his life, his new found fame, and of course his fans as well:

 

 

Breakr, a marketing company in USA, is taking credit for launching the viral “Alex from Target” meme. Whether this happened by chance or a campaign initiated by Target, the meme reminds us of how easy it is for one small tweet to multiply in a domino effect.