Apple Inc. is preparing to unveil bigger-screen iPhones on Sept. 9. It is set to introduce two new models: one with a 4.7-inch screen and another with a 5.5-inch screen.
Anticipation for bigger-screen iPhones has our Toronto digital marketing analysts predicting that Apple will sell a new record of 60 million iPhone 6 phones sold in the last quarter of 2014. Samsung Electronics Co. and other smartphone vendors have used larger screen sizes to gain market share, particularly in Asian markets where bigger phones are ultra-popular.
The iPhone is the driving force behind Apple’s disproportionate growth. Over the past ten reported quarters, the iPhone has generated more than half of Apple’s new revenue—measured versus the prior year—seven times. Twice, it has represented more than 150% of Apple’s growth, meaning it more than offset year-over-year declines in other product lines, such as the iPad and Mac.
All eyes are on the company for the next few months for the expected September release of the iPhone 6. Forecasters are also expecting consumers to hold out on purchasing an iPhone in anticipation of the new release.
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