About Alex Noudelman

Alex Noudelman earned his Honours B.A. in History and Political Science in 2007 from York University in Toronto, ON. He went on to complete his Advanced Certificate in Adolescent Education in 2008 at D'Youville College and became a certified teacher in Ontario in January, 2009. He's been working in the digital marketing industry since 2010 and enjoys writing to intrigue his readers and educate them about the fundamentals. Feel free to contact Alex Noudelman if you have any questions or would like to see a specific topic covered on this iRISEmedia blog.
23 05, 2018

5 Simple Tips on How to Set Up Your Online Store for Success

May 23rd, 2018|E-commerce|

Thinking of starting an online business? The process has been made easy by user-friendly web platforms, such as Magento and Shopify. The real challenge is sustaining quality leads and traffic on your website, and then getting them to buy your products or services.

How do big companies like Amazon and Chapters sustain themselves by getting people […]

9 05, 2018

6 Tactics to Help You Never Run out of Blog Ideas

May 9th, 2018|Blogging|

Relying solely on your own ideas to write engaging articles for your blog can be exhausting. This is especially true if you are fully committed to content marketing and you have to write a boatload of content every single month.

I am certain everyone has their own ways of generating new topics. When I get stumped […]

11 04, 2018

The 4 Most Secure Mobile Messaging Apps Available in 2018

April 11th, 2018|Mobile Marketing, Uncategorized|

Phone calls and emails are dead for the next generation of digital media users. Social media and mobile messaging completely dominate how the millennial generation and generation Z communicate with others today. More than 1.4 billion people used mobile messaging apps in 2016 (source: eMarketer), an increase of nearly 15% from 2015. By 2021, digital […]

4 04, 2018

4 Simple Strategies for Starting your own Subreddit

April 4th, 2018|Reddit|

In digital marketing, the focus of content marketing and blogging tends to be on social media channels like Facebook and Twitter, search engines like Bing and Yahoo, and review sites like Yelp. Seldom do I see someone write about Reddit, a social news aggregator that is the 6th most visited website worldwide, and its influences […]

7 03, 2018

The Right to be Forgotten in Canada | Online Reputation Management

March 7th, 2018|Google|

The European Union set a precedent on privacy laws in 2014 with the creation of “the right to be forgotten”. This law has since allowed people living in the European Union states to seek the removal of search results from Google that are “inadequate, irrelevant or no longer relevant.” The system does not result in […]

28 02, 2018

Twitter Bans Bulk Tweeting and Duplicate Accounts

February 28th, 2018|Twitter|

No more bots on Twitter! We are not just speaking of spammers and fake accounts. This new update affects accounts that have been bundling their likes, retweets, tweets, and follows across multiple accounts through TweetDeck and other 3rd party software developers.

In an announcement made on February 22, 2018, Twitter said, “(This is) an important step […]

31 01, 2018

7 Ways to Dominate Local SEO in 2018

January 31st, 2018|Search Engine Optimization|

Most online businesses know about SEO and have invested in the basics or more through an internet marketing agency. But did you know that there is another element of SEO that Small businesses and local businesses mainly rely on and that is Local SEO? Local SEO is used to build an online presence and increase […]

17 01, 2018

Visual Search Effect on SEO – 2018 | Digital Marketing Agency

January 17th, 2018|Search Engine Optimization, Visual Search|

Visual Search is a term that seasoned digital marketers are very familiar with. Traditionally, a user would query a search engine by entering text. What many search engine users don’t realize is that some search engines can also recognize image-based queries and return the best visual matches. This process usually involves networks and algorithms that […]

20 12, 2017

Using Facebook Chatbots in your Digital Marketing Strategy

December 20th, 2017|Social Media|

Do your customers message you on Facebook with questions, comments, and/or concerns? Do they complaint about the response time? Most customers expect lightning-fast responses to pressing questions and concerns from businesses. If you do not have the resources to provide customer service around the clock, Facebook Messenger Chatbots can help you deliver the right answer […]

7 11, 2017

Cheat Sheet: 7 Major SEO Ranking Signals

November 7th, 2017|Search Engine Optimization|

What factors does Google take into consideration when ranking websites in their organic search? I am sure this question is asked by every webmaster who wants to be on the first page of Google. There are over 200 ranking signals that Google takes into consideration, including website layout, backlinks, mobile friendliness, and bounce rate.

Not all […]