What is fake news? You may have come across it in your social media feeds as well as in organic results on search engines. They are a never ending battle in the digital marketing world. Fake news is just what it sounds like - stories and articles deliberately written to misinform, confuse and influence viewers
YouTube is the king of online video sharing, as we all know. The same cannot be said about its new subscription Music services. The services are not faring well with users. The number of subscribers is much lower in comparison to its competitors. According to a Bloomberg report, Google’s paid music services has a total
It comes as no shock that Google and Facebook are the most popular advertising platforms in the digital marketing world. In a set of statistics published in 2018, it was revealed that over 3 million businesses invest in advertising on Facebook and 1.5 million businesses use Google AdWords to advertise their goods and services. But
Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is
In many ways, Google has made a positive impact on the World Wide Web. It has changed the way we view videos through YouTube. It has made search ubiquitous. It has made communication fast and efficient through Gmail. More importantly, it has helped businesses grow their customer base through infinite web exposure (SEO). Google is
Launched on April 1, 2004 with just 1GB of user storage, many Google users at the time thought it was just one of Google’s April Fools’ pranks. For one, competing services, such as Hotmail and Yahoo, were offering 2 to 4MB for users to store email messages and attachments. Currently, Gmail storage is combined with that of
The European Commission (EC) has taken issue with Google, Facebook and Twitter and the actions taken thus far to eliminate the appearance of Fake News on their platforms. The EC accuses all three of failing to act quickly to remove ‘fake news’ in a series of reports published last week. In October, 2018, Google, Facebook
In the content marketing world, Facebook and Twitter sit atop of the golden pedestal of other social media platforms. That is not to say there is no other platform that can emulate the results seen on these two platforms. In fact, the social media marketing industry is constantly evolving and it is important not to restrict your vision and
Last month, Google announced that it will be shutting down Google+ on April 2nd, 2019. In a blog post written on January 31, 2019, it acknowledged that the main reason for pulling the plug on Google+ was low performance. Google will still offer private Google+ powered networks for businesses currently using the software. Google also
Since 2003, LinkedIn has been a valuable resource for job seekers and business professionals. Over 500 million professionals are using it to network, obtain resources and support, find jobs, and to build relationships with prospective customers, clients, and partners. The site boasts members from just about every country and every industry. In fact, many Fortune
