In digital marketing, the focus of content marketing and blogging tends to be on social media channels like Facebook and Twitter, search engines like Bing and Yahoo, and review sites like Yelp. Seldom do I see someone write about Reddit, a social news aggregator that is the 6th most visited website worldwide, and its influences
The European Union set a precedent on privacy laws in 2014 with the creation of "the right to be forgotten". This law has since allowed people living in the European Union states to seek the removal of search results from Google that are "inadequate, irrelevant or no longer relevant." The system does not result in
No more bots on Twitter! We are not just speaking of spammers and fake accounts. This new update affects accounts that have been bundling their likes, retweets, tweets, and follows across multiple accounts through TweetDeck and other 3rd party software developers. In an announcement made on February 22, 2018, Twitter said, “(This is) an important
Most online businesses know about SEO and have invested in the basics or more through an internet marketing agency. But did you know that there is another element of SEO that Small businesses and local businesses mainly rely on and that is Local SEO? Local SEO is used to build an online presence and increase
Visual Search is a term that seasoned digital marketers are very familiar with. Traditionally, a user would query a search engine by entering text. What many search engine users don’t realize is that some search engines can also recognize image-based queries and return the best visual matches. This process usually involves networks and algorithms that
Do your customers message you on Facebook with questions, comments, and/or concerns? Do they complaint about the response time? Most customers expect lightning-fast responses to pressing questions and concerns from businesses. If you do not have the resources to provide customer service around the clock, Facebook Messenger Chatbots can help you deliver the right answer
What factors does Google take into consideration when ranking websites in their organic search? I am sure this question is asked by every webmaster who wants to be on the first page of Google. There are over 200 ranking signals that Google takes into consideration, including website layout, backlinks, mobile friendliness, and bounce rate. Not
Do you feel stressed when you think about how you will monitor and create content and connect with followers and fans on multiple social media accounts? How can you keep up with your Twitter account when you have not even checked Facebook or Instagram for the day? Even the biggest social media marketing influencers know that without the
New to LinkedIn ads? You want to spend money but are not quite clear on how to make the LinkedIn advertising platform work effectively for your Business Page? Have no fear, you are not alone. While LinkedIn is the most powerful B2B social media channel around, few have mastered sound strategies that allow you to
Let me suggest a better way to create SEO-Friendly Content: Topic Clustering. Not only does it save you time, but it showcases your expertise and helps you extend the reach of your material. For the past four years, since the unveiling of the Google Hummingbird update, there have been great discourse surrounding topics over keyword
