You can spend years building an (online) reputation and it can all be destroyed in the blink of an eye. Or, you can become larger than life. Do you think we are exaggerating? Let me refresh your memory with a recent interview by the BBC that went viral. Professor Robert E. Kelly, East Asia expert,
Facebook never gives up! Even after the government of India tried to ban Facebook’s Free Basics program, the most popular social media platform didn’t change its mind. They simply changed their strategy. The purpose of Facebook’s Free Basics program in India was to offer customers unlimited access to internet services. The Indian government felt this
Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis). Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of
