26
01, 2015
18
12, 2014
27
10, 2014
Social Media Abuzz as Torontonians Head to the Polls
It’s October 27, 2014 and it’s elections day all across the Greater Toronto Area. People are flocking to the polls to elect their mayors, councilors, and school board trustees. In Toronto, mayoral candidates John Tory, Doug Ford, and Olivia Chow made their final pitches over the weekend and admitted to having a bright outlook for
16
09, 2014
5 Tips for Better Call To Actions (CTA)
All websites investing in PPC Adwords Campaigns should have at least one clear “call to action” on each main landing page. This can be as simple as a single button to click or as complex as a multi-field form to fill out. Call to Actions (CTA) are important to have because they add focus to
12
06, 2014
Social Media Enhances World Cup Experience
There’s no denying, soccer fans are some of the most passionate sports fans in the world. Even in Canada, where people are known for their love of hockey, social media feeds are littering with soccer posts. Soccer fans post 1.4 times more photos, 1.5 times more videos, and post 2.7 more comments than the average
11
06, 2014
Social Media Prepares for 2014 FIFA World Cup
Friday marks the start of the most important sports event in the world-FIFA World Cup. The first match, Brazil vs. Croatia, and the opening ceremony will air at 4pm ET. For Brazil, the host, it’s a chance to start off their first tournament on home soil since 1950 on the right foot, and overcome what’s likely
25
04, 2014
Why Canadian Internet Marketing Companies Should Be Prepared For The Upcoming Anti-Spam Law
As a part of international accords, a new Canadian Anti-Spam Law (CASL) will take effect on July 1, 2014 and will impact the entire email marketing and internet marketing industryin Canada. The CASL applies to any commercial electronic messages sent by companies in Canada from small to medium and large sized organisations, including non-profits and charities (there are some exceptions) as well as international companies doing business in Canada.
10
04, 2014
A New SEO Survey Revealed: Online Reviews And A Reputation Management Strategy Is Essential For SEO Search Rankings and Building Customers Trust
The most recent survey conducted by BrightLocal revealed the importance of managing their reviews and comments on companies' Google+ and other Social Media channels and building their websites' reputation as an essential part of the SEO strategy.
27
02, 2014
How New Facebook News Feed Update Will Affect Your Social Media Marketing
Facebook has changed the News Feed algorithm that will increase audience reach and help brands get greater exposure on this Social Media network. This new feature makes it possible for brand pages to tag other pages in a post, so this post will be shown to the fans of both pages.
11
02, 2014
Useful Tips Using Google+ to Improve Search Rankings
If you would like to increase the rank of your website on Google through SEO, using Google+ is an excellent channel to include in your search engine optimization (SEO) efforts.