GiselleDiaz

About Giselle Diaz

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So far Giselle Diaz has created 2 blog entries.

28 03, 2018

Gen Z-ers – How to Market to the New Generation | iRisemedia

Gen Z-ers – How to Market to the New Generation | iRisemedia

By Giselle Diaz|2018-03-28T16:46:02-04:00March 28th, 2018|

Generation Z is the demographic group following millennials. Although there is still some debate on what birth years are included, the general consensus is it refers to those born between 1993 and 2010. Now that a part of the Gen Z-ers have reached the age of majority, marketers must think about how this generation differs

14 02, 2018

Millenials and Brand Loyalty using Local SEO

Millenials and Brand Loyalty using Local SEO

By Giselle Diaz|2018-02-14T15:33:00-05:00February 14th, 2018|

For brands, it is becoming more challenging to retain customer loyalty with all the options that millennials have at their fingertips. It is not surprising that millennials approach most aspects of their lives differently; from the way they eat to the way they relate to media. Digital marketers, now more than ever, must recognize the