One of the most interesting concepts worth highlighting in Stratten’s book is his "hierarchy of buying"; in other words, the likelihood of consumers buying your product based on varying marketing approaches. Stratten’s hierarchy from most to least likely to buy: 1) A currently satisfied customer – The key is that they are satisfied 2) Referred by a trusted source 3) Existing relationship with your company but has yet to purchase 4) Recognizes you as an expert in the field 5) Found you through ad or web searches, etc. 6) Receive a cold call – People who are cold-called are highly unlikely candidates for new business, as it would require those potential customers to both a) be in need of your service and b) be passively waiting around for someone to call them with an offer.
If Content is King, Who is the Queen? Maybe It Is Integrating Content Marketing Into Your Online Strategy.
There was a time in which consumers were impacted by the image of healthy men and women practicing sports and after their sports activities, smoking a cigarette to celebrate the victory or conquest. Can you remember songs like "Love Ain't No Stranger" by Whitesnake, "Only Time to Tell" by Asia and "Play the Game Tonight" by Kansas?
For some of us, the above reminds us of good times, right? The bottom line is they do not make ads like they used to! Nowadays, consumers are more sophisticated and "the landscape" more crowded and accordingly, connecting with your audience is more complicated. Consumers nowadays are using the web, search, social networks, and more to educate themselves on potential shopping. Working with content has never been so important.
Social CRM (Customer Relationship Management) in a Social Media Marketing Strategy. How Important Is This?
Nowadays it is common to see many companies using social media marketing as a strategy in their digital marketing plans. However, Social CRM is not considered a common strategy when implementing a social media marketing campaign. When you build a social media marketing plan you can use a strategic and tactical plan to increase your traffic, number of leads, or prospects. But when you need to improve your relationship and increase user engagement with your customer, what works best?
When you see someone taking funny pictures and sharing them with friends on Instagram, Facebook or another social media channel, it does not matter if these pictures are “liked” or “disliked”, if you agree or disagree or if you would do the same. People are different, but they all have the same basic needs.
People need to buy food, furniture, and clothing; people need to be active and they need to have fun. People “need” to practice sports to have fun and you can use these “needs” to your advantage. You can learn about their behavior and offer them their products of choice by implementing an effective Social Media marketing campaign or even a full Digital Marketing strategy.
Nowadays, it is essential for every business to build an online image. You can either choose to do it alone, or you can contract a digital marketing agency. At first you may think it’s better to do it alone because of the cost savings. It may be very appealing to spend nothing more than your time trying your hand at SEO, social media, email marketing etc. However, depending on the kind of business you have, you may be better off working with a digital marketing agency for your campaigns. Here are 5 reasons why it is beneficial to work with an agency:
Nowadays many advertisers are uncertain whether to invest more on PPC (Pay Per Click) or SEO (Search Engine Optimization) when preparing their Digital and Internet Marketing budgets. This has been a long standing debate amongst experts but the industry has matured and there are some clear answers now. Many people created this myth about Search Engine Marketing which goes as follows: SEO is cheaper than paying every time someone clicks on my Google ad so let's spend all our time and money on SEO strategies. This is a big mistake. SEO on its own will not perform miracles for your business or website. The proper course of action is to use a balanced mix of both Paid Search (PPC) and SEO and every website requires its own analysis in order to calculate that mix.