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So far irise has created 282 blog entries.
18 07, 2018

5 Ways to Avoid YouTube Copyright Penalties | Online Reputation Management

By |2018-07-18T14:21:24-04:00July 18th, 2018|

When an active YouTube user infringes on copyright laws, there are serious consequences. YouTube takes the breaches seriously and will remove all infringing videos upon receipt of a DMCA (Digital Millennium Copyright Act) notice. It will also penalize the offender with a “strike”. If the offender receives three strikes, their account and monetization efforts will

3 11, 2017

6 Simple Tips on how to Leverage Twitter for your Business

By |2017-11-03T17:30:28-04:00November 3rd, 2017|

Twitter was founded by Jack Dorsey (@jack), Evan Williams (@Ev) and Biz Stone (@Biz). On March 21, 2006 the first ever tweet was sent by co-founder Jack Dorsey. At that time, none of the founders ever thought Twitter would develop into what it is today. Twitter has evolved into one of the biggest social media

26 10, 2017

5 Social Media Marketing Trends to Watch Out for in the Fall of 2017

By |2017-10-26T16:34:25-04:00October 26th, 2017|

New trends in digital marketing come and go every day. Accordingly, it is crucial for all digital marketers to keep up with the pace. As digital marketing specialists in the Greater Toronto Area, we always advise our clients never to assume that something they know from the past is considered within the “best practice” category

12 09, 2014

How To Increase Engagement on Twitter

By |2014-09-12T15:07:15-04:00September 12th, 2014|

Twitter is famous for helping businesses level the playing field when it comes to online marketing. Some say that they have down right leveled it off so completely that it is now flat. How do you rise above this playing field and increase your Twitter engagement? Here are 10 ways you can do so.    

11 09, 2014

iRISEmedia Digital Marketing Executive Running For School Board Trustee!

By |2014-09-11T17:46:37-04:00September 11th, 2014|

It’s an exciting time in Canada. The leaves are changing colour, our kids are getting back into the school routine, and we are in the midst of municipal elections in Ontario. We, as objective media critics and digital marketing strategists, try to avoid the topic of politics because we don’t necessarily want to throw off

25 08, 2014

What Websites Does Google Like Most?

By |2014-08-25T12:13:22-04:00August 25th, 2014|

"Focus on the user and all else will follow." -  Google This is a question that many Search Engine Marketing companies and its specialists ponder during their days off. Google's search engine uses a number of different methods to determine which pages are indexed and which ones should be displayed first. Their rankings formula is