About Jim Bensimon

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So far Jim Bensimon has created 10 blog entries.
12 08, 2015

Inactive Google My Business Accounts May Be Deactivated

By |2015-08-12T19:26:49-04:00August 12th, 2015|

Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months. Google’s Jade Wang said, “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a

24 03, 2015

It’s Museum Week on Twitter | Social Media News

By |2015-03-24T17:02:34-04:00March 24th, 2015|

Twitter has officially launched its Museum Week social media event on March 23, 2015. 56 Canadian institutions, including the National Gallery of Canada, the Royal Ontario Museum and the Art Gallery of Ontario, will participate in the virtual event all week long.

17 03, 2015

Social Media Campaign Nets $349,904 To Help James Robertson

By |2015-03-17T18:03:30-04:00March 17th, 2015|

Last month, The Detroit Free Press reported a story about a Detroit Man named James Robertson, 56, who walked 34 km each day to and from work. The story went viral on the internet and was featured in the Toronto Star and the Toronto Sun. A crowdfunding campaign on social media raised over $300,000 and a shiny new car with insurance for him in less than a week.

4 02, 2015

Pinterest Appealing To Male Users With Gendered Search Feature

By |2015-02-04T17:04:40-05:00February 4th, 2015|

Male users spent 1.59 billion minutes on the site in December, 2014, while female users spent 4.94 billion minutes, according to a new study report released by comScore. The social media platform is now trying to appeal to the male demographic by making its search results more gender neutral.

23 01, 2015

Pinterest vs. Instagram: Which One Should You Use?

By |2015-01-23T11:35:15-05:00January 23rd, 2015|

Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more

7 01, 2015

Coach of the Toronto Maple Leafs Randy Carlyle Fired

By |2015-01-07T12:06:38-05:00January 7th, 2015|

Yesterday, midway through a season of inconsistent play, Maple Leaf’s coach Randy Carlyle was let go. Maple Leafs General Manager called it the toughest decision he’s ever made, but necessary. It came as no shock to some Maple Leaf fans, though. This year, the Leafs are actually doing worse defensively than they did last season.

22 12, 2014

How To Create Facebook Offers

By |2014-12-22T17:21:07-05:00December 22nd, 2014|

You’ve likely noticed Facebook Offers pop up in your news feed from major businesses offering some sort of discount and/or coupon for their products and services. What most social media marketers may not realize is that Facebook Offers aren’t just available for use to major brands — anyone with over 50 page likes can use

4 09, 2014

Weighing the Pros and Cons of Running a Paperless Office

By |2014-09-04T12:47:37-04:00September 4th, 2014|

Organizations from all walks of life are making their transition to paperless correspondences – paperless billing, paperless contracts, and paperless receipts among others. The idea came about with the advent of the computer almost 20 years ago. Going paperless has enabled companies to think differently about the way they handle business and to streamline their