Sho Nakano, Author at iRISEmedia

14 08, 2013

The Latest Facebook News Feed Algorithm Updates Enable Your Social Media Marketing Campaigns to Reach A Greater Number of Audience

By Sho Nakano|2013-08-14T10:41:43-04:00August 14th, 2013|

For companies implementing a social media marketing campaign as a part of their digital media marketing strategy it cannot be overlooked that Facebook has made some new algorithm changes. The changes specifically relate to the Facebook Newsfeed. There are potentially more or less 1500 posts on the Facebook Newsfeed to be seen at any given time when someone visits there. It is obviously impossible to go through all of these posts. What Facebook does here is pick up posts you would seem to be interested in (based on the previous data they already have on you) so that they can keep you engaged on Facebook.

7 08, 2013

8 SEO Tips for 2013 from Google’s Matt Cutts – Part 2

By Sho Nakano|2013-08-07T10:05:43-04:00August 7th, 2013|

The latest SEO tips from Google’s Matt Cutts suggest how to improve your online marketing strategy. iRISEmedia services in Toronto, Ontario and across Canada. This is Part 2 in a two part series with the last 4 out of 8 SEO tips for 2013 directly from Google’s Matt Cutts.

6 08, 2013

8 SEO Tips for 2013 from Google’s Matt Cutts Part 1

By Sho Nakano|2013-08-06T17:10:07-04:00August 6th, 2013|

Google SEO specialist, Matt Cutts (Photo credit: Wikipedia)[/caption] This is Part 1 in a two part series with the first 4 out of 8 SEO tips for 2013 directly from Google’s Matt Cutts. Matt Cutts, one of only a few people who know exactly "what is going on" in Google, has recently disclosed some exclusive SEO tips for webmasters at an expo in Seattle.

30 07, 2013

Nine Digital Media Marketing Tips for an Efficient Social Media Marketing Strategy – Part 1

By Sho Nakano|2013-07-30T09:46:08-04:00July 30th, 2013|

Here are 9 digital media marketing tips related to implementing a social media marketing campaign in 2 parts. Part 1 focuses on the first 5 tips.

24 07, 2013

A Report on Mobile Local Search Shows You How to Commence an Efficient Mobile Marketing Campaign as a Part of Your Online Marketing Strategy

By Sho Nakano|2013-07-24T17:18:45-04:00July 24th, 2013|

More and more companies are becoming aware of the importance of mobile marketing in their online marketing strategy. Experts are saying that local search will be performed with mobile devices more than with desktops by 2015. Accordingly, it is important to know how people are using their mobile devices to create a good strategy for commencing an efficient mobile marketing campaign. According to a survey based on people in Toronto, Canada, they are most likely to search with their mobile phone for shopping, and then food and beverage come next. The least likely category to be searched using a mobile phone is travel and lodging, followed by home and garden. Desktops seem to be more suitable for now to look for information about the latter categories.

24 07, 2013

A Recent Survey Shows the Importance of Being First on Google with Search Engine Optimization

By Sho Nakano|2013-07-24T17:15:55-04:00July 24th, 2013|

People barely go beyond the third search engine result page when they are searching for information on Google. According to a recent survey, websites ranked in the top ten of a Google search result page obtain as much as 91.5% of the search traffic for a keyword or term. Then 4.8% for page 2, 1.1% for page 3. This is why almost all of companies that own their own website are keen about being first on Google. The bottom line is that there are dozens of websites similar to yours and it is highly competitive to be first on Google. What this report demonstrates is that the higher a website ranks on Google, the more web traffic the website will receive. For example, the first position on any Google search result page always gains more web traffic than the second one on the same page. You may think that a website with the first position on a second page can receive more traffic than one ranked last on the first page, but this line of reasoning is completely wrong according to this report. Regardless of which page a website is on, the higher rank it is on, the more web traffic it gets.

28 06, 2013

Kenichi Ebina Performs an Epic Matrix- Style Martial Arts Dance – America’s Got Talent

By Sho Nakano|2013-06-28T12:41:40-04:00June 28th, 2013|

You've never seen dancing done like this! From his head fall to his Matrix-style moves, Kenichi Ebina will blow your mind!

27 06, 2013

New Facebook Business Page Enables You to Build a More Efficient Social Media Marketing Strategy and Reflect on It More Easily

By Sho Nakano|2013-06-27T16:59:19-04:00June 27th, 2013|

Social media has become a formidably dynamic and powerful tool for successful online marketing campaigns. Facebook has easily become the most significant platform for starting a social media marketing strategy today. Recently, some critical changes relating to online marketing strategies have been announced by Facebook involving their Business Page which will be implemented by Facebook by the end of the summer. In the new Business Page insight, “People Talking About This” will be broken down into specific elements. The new Page Insight shows you information more intelligibly with stats graphs about likes, post reach, and details people engagement all on one screen.

26 06, 2013

An Online Strategy is Crucial In Order to Achieve Success With an Online Business

By Sho Nakano|2013-06-26T15:48:32-04:00June 26th, 2013|

Technology has advanced so much so that many people nowadays choose to advertise their businesses online. An Online business has the power to change lives. Both privately and publicly businesses can gain social media attention via Facebook and Twitter. Here are some tips for starting a new online business including tips for an online strategy that are basic and vital for a business.

4 06, 2013

An Internet Marketing Strategy Which Integrates Social Media, SEO and Online Advertising Is Vital for Any Business

By Sho Nakano|2013-06-04T12:12:45-04:00June 4th, 2013|

An Internet marketing strategy is vital for any type of business today. Social media strategy, online advertising strategy, Search Engine Optimization (SEO) Strategy, etc., there are many things to be considered when developing an internet marketing strategy. As technology advances, more and more people are becoming savvier on how to use the internet. Just like TV, the internet has become an essential part of our daily lives. Further, the number of people who own a smartphone has increased exponentially. This has introduced even more people to the internet. This has led to the growth and indispensability of a sound internet marketing strategy.

Sho Nakano

About Sho Nakano