It was recently posted in the following article (http://searchengineland.com/bing-share-up-third-straight-month-hitwise-37817) that Microsoft’s CEO, Steve Ballmer said his short-term goal for Bing was to gain a point here or a tenth there – just to slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.
Hitwise shows Bing gaining more market share for the third straight month. As well, its 9.7% share of February searches was up over its January numbers by 4%.
While it is definitely positive for Bing to be increasing in market share, it would seem that the increases are negligible at best. A percentage increase of 4% will hardly make prospective advertising clients make a move toward moving their valuable Ad budgets from one search engine to another. If a search engine has, for example, 1 percent of the market and then goes up to 2 percent, then the percentage change would be 100%. At the end of the day, Google remains king with an almost-71 percent market share, and it doesn’t seem to be going down soon. As well, Google has almost five times the market share over the second-place competitor, Yahoo.