Supported by fascinating social media success stories and failures, “Likeable Social Media” is highly engaging and gives many practical social media marketing tips. Published in 2011, “Likeable Social Media” is still considered one of the top books on social media marketing. The top five lessons to take away from the book:
Storytelling: Help Attract More People Using Stories
Stories connect people and help keep your social media audience engaged and interested. Tell your audience about your company’s founding story, staff members, customer experience and events. Create interesting and enjoyable stories around your brand and find out the best ways to present them on social media. Use creative formats to tell these stories such as blog posts, images, infographics, videos, etc.
Provide Free Value
Offering a free e-book is an effective marketing strategy to build trust and reputation around your company. Share industry related news, statistics, tips, and interviews with experts to showcase your expertise. The more valuable the content you can offer to your online audience, the greater credibility you will build.
Get your audience involved in conversation on social media by posting engaging questions. Create a list of topics your online community likes to talk about and write questions you could ask your fans on Facebook, Twitter, LinkedIn and other social media channels. For example, ask your fans to help you with your new product packaging design or product name.
Listen To Customers And Be Authentic
Many businesses still ignore the interactive and authentic nature of social media marketing and fail to listen to their customers and respond to their complaints. Despite the fact that today’s social media users expect a same-day response to their questions or comments, brands fail to monitor, listen and respond to customers quickly and post timely replies.
Know Your Target Audience
Do you know where your customers spend their time? Are they on Facebook, LinkedIn, Twitter, Pinterest, or Youtube? With more than 1.11 billion users, Facebook offers a great opportunity to reach as many online users as possible: gender, age, location, interests, workplace, etc. If you are in the B2B space, you might consider targeting specific groups on LinkedIn. Targeting users on Twitter is commonly based on what they are tweeting about – the content of their tweets.
We strongly recommend picking up a copy of this book if you are interested in creating and implementing a social media campaign for your company or organization. It would be most helpful for those responsible for social media marketing at their company and entrepreneurs trying to build their businesses through social media; perfect both for small business owners and large corporations.
iRISEmedia is a Digital Media agency specialized in social media marketing and online branding. Our team helps clients increase their reach and profitability by developing a customized and targeted social media campaign. We service clients in Toronto, Ontario and throughout Canada as well as globally.