Marissa Mayer, Google VP of Location and Local Services sat down with Jason Kincaid from TechCrunch after her keynote talk at Social Loco Conference in San Francisco to discuss The Two Pillars of Google’s Local Strategy.

What she announced at the conference is, Google Business Photos which are essentially “Street View” for business interiors. A few months ago Google partnered with a group of seventeen museums’ and had their professional photographers shoot the rooms to have a panoramic view of what it was like to be inside the museum.

Google has done it again; they have taken an application that worked very well and improved upon it to make it so much larger than their original intentions.

This is an enormous opportunity for business owners.  This will give an owner the opportunity to advertise their establishment like never before.

Please view the video below to get an idea of what is to come.


A virtual tour of an establishment is very enticing to a consumer. It makes me want to own a business just to have the opportunity to advertise in this way.

Google is now taking invitations from business’ to go into their business to shoot pictures to give us a better view of what it’s like to be inside for example, a restaurant.

I won’t be surprised if one day Google comes up with an application that allows us to taste test a restaurant’s specialty on line or at the very least for starters, a Scratch N’ Sniff capability.


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