Computer Science PhD student Naureen Nizam demonstrates the "Magic Wall" at the Social Media Lab. The 96-inch multi-touch screen can display millions of online conversations. PHOTO: Social Media Lab.

Computer Science PhD student Naureen Nizam demonstrates the “Magic Wall” at the Social Media Lab. The 96-inch multi-touch screen can display millions of online conversations. PHOTO: Social Media Lab.

With the arrival of virtual communities and networks, it is impossible to ignore how social media has impacted the world. Twitter has grown in popularity worldwide and especially among celebrities. Recruiters and job-seekers consider LinkedIn as one of the best ways to make new connections and Facebook has become a normal part of people’s daily routine. These are only a few examples of the growing social media influence in today’s society.

Social media is an important online source of information which cannot be visualized and managed by conventional intelligence software. The first social media research lab in Canada opened its doors last month at Dalhousie University. Established in 2010, this new space and high point technology include high-powered computer servers, 96-inch multi-touch video wall and other advanced tools.

From information management and computer science to business and sociology, the lab has a vast range of study fields. However, for Dr. Anatoliy Gruzd, who leads the team of developers, a social media lab must develop its performance by visualizing social networks in order to show how social media changes the way people communicate and connect online. Consequently, it also creates considerable changes in social, economic and political structures.

In addition, the Canadian social media lab works on the development of new software tools and apps. They minimize the information overload and provide a better sense of the network worlds. It has already developed a cloud- based text and social network analyzer, a Twitter dashboard for scholars and a map that is able to visualize connections.

The outcome of the social media lab projects should be helpful for businesses, government and non-profit organizations. They will provide a better understanding about social interactions online, which can guide these institutions to better implement social media marketing strategies.

Businesses frequently seek expert advice to better promote their services in this world already ruled by social media.

iRISEmedia is an SEO, Social Media, and Web Development company. Our team of social media experts can produce a unique and customized social media marketing campaign for your company. We are located in Toronto, Ontario, Canada and service companies locally and globally.