How Social Media and the Ice Bucket Challenge Contributed to a Breakthrough in ALS Research

By |2017-02-03T17:04:18-05:00February 3rd, 2017|

Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis). Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of