2 02, 2017

The Top 5 Tech Innovations You Will See In The (Near) Future

By |2017-02-02T16:07:47-05:00February 2nd, 2017|

Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media. Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of

4 11, 2014

Top 8 Dos and Don’ts of Social Media Marketing

By |2014-11-04T12:34:37-05:00November 4th, 2014|

1. DO: Have A Page Not A Person Many companies have both a Facebook page and also a person registered under the company name, for example:  Benny’s Shoe Repair page and Benny Shoe Repair (person). This is not only confusing to customers but also communicates that you don’t really get how Facebook works, which is

3 11, 2014

Top 10 Signs Facebook Owns Your Soul

By |2014-11-03T17:46:54-05:00November 3rd, 2014|

You know personal information about people you haven’t spoken to in five years Courtesy: http://s3-ec.buzzfed.com/static/enhanced/webdr02/2013/7/22/20/anigif_enhanced-buzz-2341-1374538010-5.gif Because you stalk them on the regular: Kudos: http://cdn29.elitedaily.com/wp-content/uploads/2014/10/facebook-stalking-creul-intentions-gif-2.gif You have taken photos solely for the reason that “I need a new profile picture” Kudos: http://scbeautyhigh.files.wordpress.com/2014/07/selfie.gif Bathroom selfies are your bread and butter

21 05, 2014

5 Ways to Attract New Readers to Your Onsite Blog

By |2014-05-21T14:28:36-04:00May 21st, 2014|

Are your blog visitors able to find the content they are looking for with ease? Do you want to promote your blog post to engaged visitors who are actually interested in reading about your products or services? When you blog to promote your business, it is important to make sure your content gets noticed by the right people.

9 05, 2014

Make Social Media Your Customer Service Secret Weapon

By |2014-05-09T14:36:10-04:00May 9th, 2014|

social-media-customer-serviceOur research shows that it costs five, and in some cases, seven times more to keep an existing customer than it does to acquire a new one. The price between acquisition and retention will change very little depending on the study you read.  However, it is crucial that you accommodate your current customers with the best customer service experience, because 82% of U.S. consumers stop doing business due to poor customer service. A lot of people see social media as just a way to advertise their business and it often falls into the “marketing” bucket, but it is also an excellent way to provide customer service. For companies to avoid a situation where their customers walk away from them due to poor customer service, they must step up their online marketing strategy.

9 05, 2014

4 Ways to Invigorate Disengaged Staff – Reputation Management

By |2014-05-09T13:34:55-04:00May 9th, 2014|

staff disengagement The longer employees stay with the company, the less likely they will be engaged with what they do. A recent study done by Bain & Company, a global reputation management company, came to this conclusion after surveying 200,000 employees in 60 countries.  They determined that the lowest levels of engagement are found among front line staff, employees who have the greatest interaction with your clients. Maintaining your status as a proactive company is not an easy task. The job entails pre-empting any possible problems and addressing them promptly, so that they will have little or no effect on you or your operational costs. But in order to do that, Digital Marketing experts advise employers to empower their employees with the requisite skills and the knowledge they need to properly identify areas of concern before they become urgent matters.

8 05, 2014

The Importance of Permission Marketing in Online Advertising

By |2014-05-08T13:58:00-04:00May 8th, 2014|

Permission Marketing (PM) is a sales marketing approach that was popularized by Seth Godin, the former VP of Direct Marketing at Yahoo Inc. A good example of permission marketing is internet users who sign up in advance to receive information about certain services or products they are interested in learning more about. It is not

31 10, 2013

The Simple Link Building Technique Most SEOs Get Wrong

By |2023-08-09T15:41:02-04:00October 31st, 2013|

redlinkoriginalWe found this article to be an eye-opener and therefore decided to re-post with credit. -iRISEmedia Staff The more ways you can generate quality inbound links to your site, the better. Google has raised the bar and we all need to get the most from the link building work we do. ‘Broken Link Building’ is a white-hat technique that can really be done at scale. Yet it is a technique that is misunderstood and therefore many SEOs are not getting the results they could.

16 09, 2013

Small and Medium-Sized Businesses Win New Customers By Using Twitter

By |2013-09-16T16:57:36-04:00September 16th, 2013|

twitter-for-businessSecond largest social media networking site Twitter and a global market research company called Market Probe International conducted a study to show marketing professionals and business owners the real value of using Twitter as a social media marketing tool. The study shows that Twitter users who follow small and medium-sized businesses feel more connected to a company and therefore are more likely to make a purchase, recommend, and spread the word about their positive experience.