2 02, 2017

The Top 5 Tech Innovations You Will See In The (Near) Future

February 2nd, 2017|Articles, Digital Marketing, Digital Media Marketing, Social Media, Social Media Marketing Agency|

Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media.
Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of Mouth […]

4 11, 2014

Top 8 Dos and Don’ts of Social Media Marketing

November 4th, 2014|Articles, Resource Centre, Social Media, Social Media Marketing|

1. DO: Have A Page Not A Person
Many companies have both a Facebook page and also a person registered under the company name, for example:  Benny’s Shoe Repair page and Benny Shoe Repair (person). This is not only confusing to customers but also communicates that you don’t really get how Facebook works, which is not […]

3 11, 2014

Top 10 Signs Facebook Owns Your Soul

November 3rd, 2014|Articles, Resource Centre, Social Media, Social Media Marketing|

You know personal information about people you haven’t spoken to in five years

Because you stalk them on the regular:

You have taken photos solely for the reason that “I need a new profile picture”

Bathroom selfies are your bread and butter

When you delete your account its back up less than a week later, you can’t resist.

You have […]

8 08, 2014

6 Common Prospecting Errors to Avoid in Online Marketing

August 8th, 2014|Articles, Resource Centre|

New clients are your lifeblood and frequently are the most expensive areas of investment. Sometimes we move so fast that we don’t slow down to think about what we’re doing or saying, how we’re doing it or saying it and if it’s the most effective way for us to get from “Point A to Point […]

28 05, 2014

Maya Angelou Fans Turn to Social Media to Hear Her Final Words

May 28th, 2014|Articles, Digital Media Marketing, News, Social Media, Social Media News|

“Nothing can dim the light which shines from within.” – Maya Angelou

Dr. Maya Angelou, a renowned poet and novelist, died at her home on Wednesday, May 28, 2014. Dr. Angelou was awarded with the National Medal of Arts by Bill Clinton in 2000, the Lincoln Medal in 2008, and a Medal of Freedom, the country’s highest civilian honor, by […]

21 05, 2014

5 Ways to Attract New Readers to Your Onsite Blog

May 21st, 2014|Articles, Blogging, Internet Marketing, Search Engine Optimization|

Are your blog visitors able to find the content they are looking for with ease? Do you want to promote your blog post to engaged visitors who are actually interested in reading about your products or services? When you blog to promote your business, it is important to make sure your content gets noticed by the right people. […]

13 05, 2014

How Communications has Changed Throughout the Generations

May 13th, 2014|Articles, Internet Marketing, Internet Marketing - General, Resource Centre|

People of different ages behave and communicate differently. How we greet others. How we receive news. Who we define as authority. How we define respect. All these are governed by a group of norms and mores of our upbringing...
12 05, 2014

4 Things That You Should Know About Dani Alves’ Banana

May 12th, 2014|Articles, News, Social Media, Social Media Marketing|

Neymar banana“Stop focusing on the context and begin thinking about the objective” - Dani Alves We wrote a blog a week ago about Donald Sterling, the former owner of the Los Angeles Clippers, and his racist comments that got him banned from the NBA. Today, we’re back to report yet another incident involving racism, this time in the soccer world. The world famous soccer player Dani Alves stunned the media and his fans by eating a banana that a racist supporter threw at him. By eating the banana and standing up against racism, Dani Alves sent a strong message to the sports world - that racism is and should not be tolerated. Brazilian football star Neymar da Silva Santos Junior immediately started a campaign on Instagram, now referred to as #weareallmonkeys (#SomosTodosMacacos in Portuguese), to protest the racist hooliganism. He also uploaded a photo of himself and a young boy holding a banana. Within 2 days, the post gained more than 558,000 likes.
9 05, 2014

Make Social Media Your Customer Service Secret Weapon

May 9th, 2014|Articles, Social Media Marketing|

social-media-customer-serviceOur research shows that it costs five, and in some cases, seven times more to keep an existing customer than it does to acquire a new one. The price between acquisition and retention will change very little depending on the study you read.  However, it is crucial that you accommodate your current customers with the best customer service experience, because 82% of U.S. consumers stop doing business due to poor customer service. A lot of people see social media as just a way to advertise their business and it often falls into the “marketing” bucket, but it is also an excellent way to provide customer service. For companies to avoid a situation where their customers walk away from them due to poor customer service, they must step up their online marketing strategy.
9 05, 2014

4 Ways to Invigorate Disengaged Staff – Reputation Management

May 9th, 2014|Articles, Reputation Management|

staff disengagement The longer employees stay with the company, the less likely they will be engaged with what they do. A recent study done by Bain & Company, a global reputation management company, came to this conclusion after surveying 200,000 employees in 60 countries.  They determined that the lowest levels of engagement are found among front line staff, employees who have the greatest interaction with your clients. Maintaining your status as a proactive company is not an easy task. The job entails pre-empting any possible problems and addressing them promptly, so that they will have little or no effect on you or your operational costs. But in order to do that, Digital Marketing experts advise employers to empower their employees with the requisite skills and the knowledge they need to properly identify areas of concern before they become urgent matters.