10 02, 2017

5 Ways To Upgrade Your SEO Back Linking Strategy

February 10th, 2017|Advanced SEO Techniques, Blogging, Content Marketing, Digital Marketing, Search Engine Optimization, SEO|

Before April 2012, one could easily buy their rankings way up to the first page of Google. All you had to do was find the right websites and directories that would be willing to back link to your site. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s […]

21 05, 2014

5 Ways to Attract New Readers to Your Onsite Blog

May 21st, 2014|Articles, Blogging, Internet Marketing, Search Engine Optimization|

Are your blog visitors able to find the content they are looking for with ease? Do you want to promote your blog post to engaged visitors who are actually interested in reading about your products or services? When you blog to promote your business, it is important to make sure your content gets noticed by the right people. […]

1 08, 2013

Why Companies Need A Social Media Policy

August 1st, 2013|Blogging, News, Social Media, Twitter|

social-media-policy-examplesWhen an employee complains about various work-related issues to his or her friends and family members, it usually stays within the group. When an employee tweets his or her complaint about his employer on Twitter, it becomes public. It’s similar to speaking at a big conference surrounded by hundreds of people who listen to you and provide you with feedback. A Social Media channel post or tweet can reach a wide audience which can instantly respond to it. A Milk Truck company that sells sandwiches and milk shakes recently fired its employee for tweeting . Brendan O'Connor complained on his personal Twitter account that a customer ordered food worth $170 and didn't tip. Most important, he included the customer's employer name in his tweet: "Shout out to the good people of Glass, Lewis & Co. for placing a $170 order and not leaving a tip. @glasslewis". The company instantly replied to the tweet and decided to fire the employee.
30 04, 2013

Internet Law in Toronto, Libel, and ex-Maple Leafs GM Brian Burke v. Zack Bradley

April 30th, 2013|Blogging, Internet Law, Internet Marketing - General, News, Power of the Internet|

Image courtesy of http://internetlaw.uslegal.com/ As the realm of Internet Law has been growing, though not nearly as fast as the Internet itself has, more and more people previously innocent are being brought to court for crimes that they are innocently unaware of. Take the case of first-year Carleton University journalism student Zack Bradley from Oshawa, who at age 20 is still a kid, though technically not a minor. He, like many sports fans, decided to rail on sports players and GMs alike, and apparently got on the bad side with ex-Maple Leafs GM Brian Burke. So, what's wrong with blogging and expressing a little freedom of speech? Apparently, a lot.
20 03, 2013

Google Reader Will Shut Down on July 1, 2013

March 20th, 2013|Blogging, Internet Marketing - General, News, Search Engine Optimization, Social Media, Web Design and Development|

google-reader-not-available It's official: Google will be closing down their flagship reader, Google Reader, will permanently close down. Google made this controversial decision angering many loyal users to the platform. What's more, the "Learn More" link doesn't explain why the decision was made, but rather what to do before they shut down the service.
25 02, 2013

Google Panda, Links, Chromebooks and Advertorials Penalization, and Affected Websites

February 25th, 2013|Articles, Blogging, Internet Marketing - General, News, Search Engine Optimization, Search Engine Optimization|

Photo courtesy of searchengineland.comGoogle has made a number of changes with Panda over the last year, and seems to continue to do so. SearchEngineLand.com reports that the Panda update has not only affected small businesses but large ones as well. Legitimate content farms like About.com (which the New York Times sold for $300 million to IAC), Associated Content (bought by Yahoo for $100 million), LookSmart (bought from CNet.com in 2007) HubPages and other big-name sites were hurt with Google's Panda algorithm. In other words, Google, the company that provided many online businesses with their source of income, is now taking that income away from many legitimate businesses. What their real "angle" or "game" is currently remains unknown.
1 02, 2013

Get-Simple CMS – A Quick, Simple Content Management System – We Build Them

February 1st, 2013|Articles, Blogging, Internet Marketing - General, News, Web Design and Development, Web Hosting, Website Design and Development|

get-simple-logo-screenWe recently came across across a unique, lightweight content management system (CMS) where all data is handled by XML files. This CMS is called Get-Simple.
Get-Simple is not as feature-rich or robust at CMSs like Wordpress or Drupal, but it's easy to set up, theme and edit. Get-Simple is relatively limited in features. However, it requires no MySQL database and is already looks like it has the basic array of materials for a CMS. It has a photo gallery, basic shopping cart, SEO plugin, custom SEO-friendly URLs, a WYSIWYG editor, an XML sitemap, a contact form, and more. It’s also very easy to theme from any HTML theme you choose. What’s more is that it loads very fast.
27 07, 2012

Marissa Mayer’s Secret Weapon – Train Great Talent from Within

July 27th, 2012|Blogging, News, Power of the Internet, Search Engine Optimization|

Marissa Mayer, formerly of Google, SEO companyMarissa Mayer's recent appointment as Yahoo!'s CEO was undoubtedly a shocker for many in the tech world. However, she may have a secret weaponup her sleeve: hire and train talent from within.
According to Wired.com's Steven Levy, Marissa Mayer had for over a decade trained some of the best hand-picked talent in an accelerated leadership program at Google called Associate Product Manager (APM).
17 09, 2010

Beware of What You Do On the Internet – Google Stalker Incident

September 17th, 2010|Blogging, News, Search Engine Optimization|

Nothing that can be publicly available on the internet will be private for long. In the end information that can be used will be used, and not necessarily for the most noble purposes.
Case in point: Google, one of the largest internet companies in the world today, has a policy: "don't be evil." However, one of their (now former) engineers, 27 year old David Barksdale, repeatedly took advantage of his position as a member of an elite technical group at Google to access user accounts, violating the privacy of at least four minors during his employment.
25 08, 2010

Blogs Redefining “News” – Baseball’s Jose Bautista taking Steroids?

August 25th, 2010|Blogging, News, Social Media|

We recently wrote a post about how blogs and the Internet have changed the way people get their news. Like almost everything, there are two sides to this coin. While our previous post focused on the positive, as demonstrated from the blog in Mexico, this article will demonstrate how dangerous blogs can be because , quite frankly, there is no one to answer to. Literally, anyone can create a blog and just "shoot from the hip".