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Brand development

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

By |2020-09-25T12:21:27-04:00June 29th, 2016|

How to Establish a Strong Social Media Brand Personality | Social Media Marketing Toronto Tips Brand Personality is the way a brand represents and expresses itself. It is the driving force behind consumers’ decisions to follow a company on social media and to contact the business. It also enables businesses to make meaningful connections with

30 09, 2015

6 Ways Small Businesses Can Win on Social Media

By |2015-09-30T20:44:34-04:00September 30th, 2015|

According to the 2015 State of Small Businesses Report small and medium-sized business (SMB) owners are planning to spend less than 3% of their revenue on marketing activities. 61% of businesses see social media as the top marketing tool. In addition, SMBs are spending less and less on traditional advertising switching to online marketing to