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Brand development

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

By |2016-06-29T19:06:48-04:00June 29th, 2016|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a "personality" and style of their own. Once

30 09, 2015

6 Ways Small Businesses Can Win on Social Media

By |2015-09-30T20:44:34-04:00September 30th, 2015|

According to the 2015 State of Small Businesses Report small and medium-sized business (SMB) owners are planning to spend less than 3% of their revenue on marketing activities. 61% of businesses see social media as the top marketing tool. In addition, SMBs are spending less and less on traditional advertising switching to online marketing to