Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among
If you run an e-commerce website, image optimization is an art that you will need to master. From reducing site load time to improving user experience, it is an important element for growing your online business and successfully marketing it to the right users. This blog post will highlight 6 must-know image optimization tips for your SEO campaign.
A major factor in the success or failure of any web design project is communication. Unfortunately, it is also a factor that is most overlooked by digital agencies and corporations alike. It often takes a backseat to other factors, such as visual attractiveness and search engine optimization. That is even though it carries equal (if
A while back we were given permission to host and edit a clients' website, built on Wordpress with Multisite functionality. However, for various reasons we were unable to get in touch with the previous developer who had Admin access to the sites. Since we were hosting their website and database, we at least had that. The solution then was to add a new user (us) through the back-end. The question that remained was, how? Here is what we did (Read More)
As a business owner, it is important to stay on top and take care of every aspect of your business. Apart from studying the competition, hiring the best workers and making adjustments to your business model, there are a lot of other things you need to do in order to survive in tougher economic times. This is exactly where your website plays an instrumental role.
The Biggest Reason Why Web Design is Important for Your Business on the Internet A website is probably one of the most overlooked aspects of a small business. People often tend to have small basic website to promote their business, which is more like an electronic brochure with fewer details about your product or service.
In an earlier article, we discussed about some ways to increase the amount of inbound links, or backlinks. To add to that list, we are suggesting that, if you're a web design/SEO firm, it may be in your best interest to create custom, free HTML templates for people to download and use.