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Digital Marketing

14 02, 2019

How Many Links per Web Page Is Too Many? | Tips from a Digital Marketing Agency

By |2019-02-20T14:01:08-05:00February 14th, 2019|

“How many links is too many in a single web page?” is one of the most common questions that our SEO department gets asked by new clients. The answer to this question is not always easy to answer. What Google and other search engines define as "reasonable" depends on many different factors. You can place

18 06, 2018

Hire a Digital Marketing Agency or Do Your Own Marketing?

By |2018-06-18T16:16:47-04:00June 18th, 2018|

Many business owners and entrepreneurs wonder whether they should do their own marketing or if they should hire an ad agency to do their marketing for them. With that being said, there can be many pros and cons to both options. If you’re doing your marketing all in-house, you may end up saving money on

28 03, 2018

Gen Z-ers – How to Market to the New Generation | iRisemedia

By |2018-03-28T16:46:02-04:00March 28th, 2018|

Generation Z is the demographic group following millennials. Although there is still some debate on what birth years are included, the general consensus is it refers to those born between 1993 and 2010. Now that a part of the Gen Z-ers have reached the age of majority, marketers must think about how this generation differs

21 03, 2018

How Digital Marketing Helps a Business Grow

By |2018-03-21T14:53:33-04:00March 21st, 2018|

iRISEmedia is a Toronto based digital marketing agency that aims to help companies get the most out of their digital and social marketing space. We achieve this through education, creativity, strategic planning, leadership and innovative implementation. We are extremely customer-oriented and view every stakeholder as a partner. We involve each client at every stage of

8 05, 2017

5 Amazing Tips on How to Optimize Your Instagram Advertising

By |2017-05-08T21:26:59-04:00May 8th, 2017|

It’s hard to imagine a life so barbaric that someone couldn’t share their gorgeous pictures on a social media platform such as Instagram. Although Instagram has only been around since 2010, it has quickly become the go-to social media photo sharing app of over 700 million monthly active users. Compared to Facebook and Twitter, Instagram

21 04, 2017

5 Lessons We Can Learn From Coachella’s Brilliant Social Media Strategy

By |2017-04-21T19:07:27-04:00April 21st, 2017|

Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of

13 04, 2017

The United Airlines PR Blunder Could Have Been Avoided

By |2017-04-13T21:49:09-04:00April 13th, 2017|

In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels