22 05, 2019

Facebook Marketing is in Decline: 3 Reasons Why | Digital Marketing Toronto

By |2019-05-22T16:13:42-04:00May 22nd, 2019|

Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is

8 04, 2019

How Google, Facebook & Twitter Failed to Reduce the Appearance of Fake News

By |2019-04-08T15:50:40-04:00April 8th, 2019|

The European Commission (EC) has taken issue with Google, Facebook and Twitter and the actions taken thus far to eliminate the appearance of Fake News on their platforms.  The EC accuses all three of failing to act quickly to remove ‘fake news’ in a series of reports published last week. In October, 2018, Google, Facebook

27 11, 2018

Gain Credibility on Social Media | Verify Your Facebook Page | Social Media Marketing Tips

By |2018-11-27T13:26:24-05:00November 27th, 2018|

With all the talk about fake news and questionable news sources on Facebook, it is no wonder that consumers are becoming wary of the sources of their information. Realizing that information is very easy to forge, duplicate and distribute, consumers are more adamant than ever to get their information from “real” and “credible” sources. Specifically,

29 03, 2018

Facebook Data Breach Aftermath – What Has Changed?

By |2018-03-29T18:32:18-04:00March 29th, 2018|

 After the Facebook data breach scandal, Facebook is aiming to restore its trust in users, investors and advertisers. Besides losing more than $75 billion in its company’s valuation over the week of March 19th, investors like Nordea’s Sustainable Investment Unit have blacklisted Facebook. For Facebook to get out of Nordea Bank AB’s blacklist, Facebook has

22 03, 2018

What Does the Facebook Privacy Breach Mean to You?

By |2018-03-22T21:24:05-04:00March 22nd, 2018|

The week of March 19th, 2018 was a difficult one for Facebook and its CEO, Mark Zuckerberg. The news broke that Cambridge Analytica, a political data firm with ties to Donald Trump’s 2016 campaign, had access to about 50 million pieces of personal data belonging to Facebook users without their consent. This caused a huge

7 02, 2018

Facebook Lead Ads – Let Us Take the Mystery Out of Getting Started!

By |2018-02-07T18:01:49-05:00February 7th, 2018|

Recently, Facebook introduced Lead Ads, a simplified way for your target audience to learn more about your products and volunteer their contact information. Lead Ads are a great way for consumers to quickly sign up for more information or request more after viewing a brands ad on their feed. Facebook automatically adds the users contact

28 07, 2017

How to Use Facebook Messenger as a Powerful Customer Service Tool

By |2017-07-28T15:30:11-04:00July 28th, 2017|

We have all been turned off by a company’s customer service department at some point in our lives. In the past, customers had to directly call or physically visit a company to resolve any issue. Nowadays we have social media, and it can make our lives a lot easier. One of the best tools for