Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is
The European Commission (EC) has taken issue with Google, Facebook and Twitter and the actions taken thus far to eliminate the appearance of Fake News on their platforms. The EC accuses all three of failing to act quickly to remove ‘fake news’ in a series of reports published last week. In October, 2018, Google, Facebook
With all the talk about fake news and questionable news sources on Facebook, it is no wonder that consumers are becoming wary of the sources of their information. Realizing that information is very easy to forge, duplicate and distribute, consumers are more adamant than ever to get their information from “real” and “credible” sources. Specifically,
When doing a competitors’ audit on Facebook, the first thing any business advertiser is looking to know is if the competition is doing something different and how well they are doing it. Given how much revenue paid ads are bringing Facebook, the social media platform has come up with a way for businesses to review
Every profile on Facebook states whether a user is single or in a relationship. Now, users will be able to use this information to find a partner. Today, on May 1st 2018, Mark Zuckerberg announced that he plans to add a dating service to the Facebook app, using the biggest social media network to try
After the Facebook data breach scandal, Facebook is aiming to restore its trust in users, investors and advertisers. Besides losing more than $75 billion in its company’s valuation over the week of March 19th, investors like Nordea’s Sustainable Investment Unit have blacklisted Facebook. For Facebook to get out of Nordea Bank AB’s blacklist, Facebook has
The week of March 19th, 2018 was a difficult one for Facebook and its CEO, Mark Zuckerberg. The news broke that Cambridge Analytica, a political data firm with ties to Donald Trump’s 2016 campaign, had access to about 50 million pieces of personal data belonging to Facebook users without their consent. This caused a huge
Recently, Facebook introduced Lead Ads, a simplified way for your target audience to learn more about your products and volunteer their contact information. Lead Ads are a great way for consumers to quickly sign up for more information or request more after viewing a brands ad on their feed. Facebook automatically adds the users contact
We have all been turned off by a company’s customer service department at some point in our lives. In the past, customers had to directly call or physically visit a company to resolve any issue. Nowadays we have social media, and it can make our lives a lot easier. One of the best tools for
Facebook never gives up! Even after the government of India tried to ban Facebook’s Free Basics program, the most popular social media platform didn’t change its mind. They simply changed their strategy. The purpose of Facebook’s Free Basics program in India was to offer customers unlimited access to internet services. The Indian government felt this
