8 10, 2015

The 7 Deadly Sins of PPC

By |2015-10-08T14:42:03-04:00October 8th, 2015|

Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000. One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means,

27 08, 2015

Google to Display Tweets on Desktop Google SERPs

By |2015-08-27T13:43:03-04:00August 27th, 2015|

The Digital Marketing deal of the year between Google and Twitter to bring more tweets into organic search is finally delivering on its promise. On Friday, August 21, 2015, Google officially announced that they have expanded the display of Twitter content – tweets – in Google desktop SERPS. Google has already been showcasing Latest Tweets in

20 08, 2015

Google: A Fierce Competitor in Content Advertising

By |2015-08-20T15:27:48-04:00August 20th, 2015|

Founded in 1998, Google garners over 1.17 billion users. Approximately 40,000 search queries are processed every second and the search engine on the web crawls 20 billion websites per day. Think of Google as the new yellow book, one that everyone has access to 24/7/365. Business owners who don’t specialize in SEO are easily dissuaded

12 08, 2015

Inactive Google My Business Accounts May Be Deactivated

By |2015-08-12T19:26:49-04:00August 12th, 2015|

Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months. Google’s Jade Wang said, “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a

11 08, 2015

Larry Page Announces Big Changes: Good Buy Google!

By |2015-08-11T16:19:23-04:00August 11th, 2015|

Google announced on Monday a major reorganization of its company. The major search engine will become a wholly-owned subsidiary of Alphabet Inc., a new holding company managed by CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond. Alphabet will manage a growing number of businesses including

5 08, 2015

Google+: Boom or Bust?

By |2015-08-05T16:54:05-04:00August 5th, 2015|

I recently read an article on Inc. Magazine entitled Why It's Finally Time to Close Your Google+ Account by John Brandon. Brandon views Google+ as a big mess and nightmare. He argues that there was always a problem with the service, from the beginning, and that there’s a bizarre dichotomy between “real work” you do

30 07, 2015

How To Use Google AutoComplete for Content Marketing

By |2015-07-30T13:41:20-04:00July 30th, 2015|

Almost everyone knows that Google AutoComplete is a useful tool for search engine marketing specialists, helping them identify keyword opportunities to target in their campaigns. But were you aware that you can use the tool for content ideation as well? Here’s how you can turn Google AutoComplete into a traffic-generating tool for your blog and/or

18 06, 2015

Where Does Google Think You Are?

By |2015-06-18T14:48:23-04:00June 18th, 2015|

How much should we rely on the accuracy of Google’s location data? This is a question that Steve Cameron of Advent Communications wants to know and is seeking your help to find out. Cameron has set up a quick survey in which participants can share their experience with Google geotargeting. So far the results have