Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000. One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means,
The Digital Marketing deal of the year between Google and Twitter to bring more tweets into organic search is finally delivering on its promise. On Friday, August 21, 2015, Google officially announced that they have expanded the display of Twitter content – tweets – in Google desktop SERPS. Google has already been showcasing Latest Tweets in
Founded in 1998, Google garners over 1.17 billion users. Approximately 40,000 search queries are processed every second and the search engine on the web crawls 20 billion websites per day. Think of Google as the new yellow book, one that everyone has access to 24/7/365. Business owners who don’t specialize in SEO are easily dissuaded
Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months. Google’s Jade Wang said, “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a
Google announced on Monday a major reorganization of its company. The major search engine will become a wholly-owned subsidiary of Alphabet Inc., a new holding company managed by CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond. Alphabet will manage a growing number of businesses including
I recently read an article on Inc. Magazine entitled Why It's Finally Time to Close Your Google+ Account by John Brandon. Brandon views Google+ as a big mess and nightmare. He argues that there was always a problem with the service, from the beginning, and that there’s a bizarre dichotomy between “real work” you do
Almost everyone knows that Google AutoComplete is a useful tool for search engine marketing specialists, helping them identify keyword opportunities to target in their campaigns. But were you aware that you can use the tool for content ideation as well? Here’s how you can turn Google AutoComplete into a traffic-generating tool for your blog and/or
How much should we rely on the accuracy of Google’s location data? This is a question that Steve Cameron of Advent Communications wants to know and is seeking your help to find out. Cameron has set up a quick survey in which participants can share their experience with Google geotargeting. So far the results have
Happy April Fools to all our readers and search engine marketing fans.
Microsoft is scrapping Internet Explorer and replacing it with a new web browser – Project Spartan. The switch will take place later this year. The new browser launch will coincide with the launch of Windows 10.