What is Influencer Marketing? Is it a new form of marketing? Does it have anything to do with sales and brand management? Influencer Marketing is an important, and established form, of internet marketing. It is a topic that has been widely discussed by the most authoritative reporting channels in the industry, including searchenginejournal.com and searchengineland.com.
It has been a rough year so far for small businesses. The shutdowns have decimated shopping and income levels. Not only that, but it is tough for a brick-and-mortar business to establish an online presence within such a limited time frame. To ensure their businesses' survival, many owners and operators are creating a more massive
I work part time as a teacher librarian/tech resource in an elementary school with approximately 520 students in the Simcoe County. It is a role that I am thrilled to be filling because it allows me to combine my two passions – digital media and teaching. Moreover, it equips me with the power to make
I recently wrote an article on Influencer Marketing and how it changed with the advent of social media. Since then, I have been thinking about who has influenced me the most and motivated me to reach my goals and potential. Today I have had an epiphany. The person who has influenced me the most is
Stop wasting time and money on the wrong influencer marketing campaigns! A successful Influencer Marketing campaign should meet the following clear objectives: Discover the most lucrative influencers for your business Advance your brand awareness and get it in front of the right audience more often Drive leads or sales relatively quickly Pick up more brand
You have probably heard a lot about Influencer Marketing in the last few months. It is a growing trend and a very successful marketing tool that your brand should seriously consider adopting. Influencer Marketing places majority of its focus on digitally influential people in your industry rather than the target market as a whole. It