28 07, 2014

4 Reputation Management Tips for Handling Negative Reviews

By |2014-07-28T16:36:36-04:00July 28th, 2014|

You don’t have the option of pressing a delete button to eliminate negative reviews on Yelp, Google+, and Home Stars, or any other third party review sites for that matter, but you have these options:   Speedy Response: If you think you can reason with the reviewer, respond to their concerns promptly and professionally. If

25 04, 2014

Why Canadian Internet Marketing Companies Should Be Prepared For The Upcoming Anti-Spam Law

By |2014-04-25T08:27:19-04:00April 25th, 2014|

As a part of international accords, a new Canadian Anti-Spam Law (CASL) will take effect on July 1, 2014 and will impact the entire email marketing and internet marketing industryin Canada. The CASL applies to any commercial electronic messages sent by companies in Canada from small to medium and large sized organisations, including non-profits and charities (there are some exceptions) as well as international companies doing business in Canada.

30 04, 2013

Internet Law in Toronto, Libel, and ex-Maple Leafs GM Brian Burke v. Zack Bradley

By |2013-04-30T17:19:17-04:00April 30th, 2013|

Image courtesy of http://internetlaw.uslegal.com/ As the realm of Internet Law has been growing, though not nearly as fast as the Internet itself has, more and more people previously innocent are being brought to court for crimes that they are innocently unaware of. Take the case of first-year Carleton University journalism student Zack Bradley from Oshawa, who at age 20 is still a kid, though technically not a minor. He, like many sports fans, decided to rail on sports players and GMs alike, and apparently got on the bad side with ex-Maple Leafs GM Brian Burke. So, what's wrong with blogging and expressing a little freedom of speech? Apparently, a lot.

25 02, 2013

Google Panda, Links, Chromebooks and Advertorials Penalization, and Affected Websites

By |2013-02-25T18:03:07-05:00February 25th, 2013|

Photo courtesy of searchengineland.comGoogle has made a number of changes with Panda over the last year, and seems to continue to do so. SearchEngineLand.com reports that the Panda update has not only affected small businesses but large ones as well. Legitimate content farms like About.com (which the New York Times sold for $300 million to IAC), Associated Content (bought by Yahoo for $100 million), LookSmart (bought from CNet.com in 2007) HubPages and other big-name sites were hurt with Google's Panda algorithm. In other words, Google, the company that provided many online businesses with their source of income, is now taking that income away from many legitimate businesses. What their real "angle" or "game" is currently remains unknown.