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Internet Marketing

3 02, 2017

How Social Media and the Ice Bucket Challenge Contributed to a Breakthrough in ALS Research

By |2017-02-03T17:04:18-05:00February 3rd, 2017|

Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis). Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of

9 03, 2016

DX3 Canada 2016: Highlights

By |2016-03-09T16:22:12-05:00March 9th, 2016|

On March 2nd and 3rd DX3 took place again at the Metro Toronto Convention Centre. DX3 is Canada’s largest digital marketing, digital advertising and digital retail conference and trade show. The convention brings together agencies, publishers, brands and retailers for two days of networking and education. From robots that can recognize emotions to VICE releasing

29 02, 2016

The Changes to Google Adwords Layout & Impact on Online Marketing

By |2016-02-29T16:11:34-05:00February 29th, 2016|

If you performed a desktop Google search this week, you would have noticed a significant change to how results are displayed. As of Friday, February 19, 2016, Google will no longer show text ads in the right sidebar. In their place, there will only be 3 text ads showing above the organic listings and 3

13 10, 2015

Is Long-Form Content Part of Your Digital Marketing Strategy?

By |2015-10-13T14:58:56-04:00October 13th, 2015|

“Content is where I expect the real money will be made on the internet…” – Bill Gates In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half

9 10, 2015

6 Must Know Ways to Optimize Social Media Profiles for SEO

By |2015-10-09T14:53:06-04:00October 9th, 2015|

There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their

2 10, 2015

Please Forget Me: The Right To Be Forgotten Within The Online Reputation Industry

By |2015-10-02T19:32:57-04:00October 2nd, 2015|

In the Internet and Big Data Era, where information is launched and never vanishes, it could be arduously difficult to erase any information from the World Wide Web. In the world of Internet Law, the “right to be forgotten” or “the right to oblivion” is defined as a person’s right to remove personal details and

22 09, 2015

How To Remove Your Business Listing From Yelp.com

By |2015-09-22T21:07:36-04:00September 22nd, 2015|

How do I get my Yelp business listing removed? This is one of the most frequently asked questions to our digital marketing firm in Toronto. Upset business owners feel frustrated and exhausted when dealing with Yelp and its negative reviews. What’s worse is that Yelp tends to archive many reviews it feel is “spam” when

3 09, 2015

5 Ways Brands Are Using Live-Streaming Apps To Boost Engagement

By |2015-09-03T14:37:57-04:00September 3rd, 2015|

Are you seeking new and innovative ways to boost engagement? Have you thought about using live streaming apps like Periscope and Meerkat? Live-Streaming videos are great ways to interact with your audience in real-time. Evolution of Live Streaming The real-time phenomenon is nothing new to social media and the tech world. Social Media platforms and