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Internet Marketing

3 09, 2015

5 Ways Brands Are Using Live-Streaming Apps To Boost Engagement

By |2015-09-03T14:37:57-04:00September 3rd, 2015|

Are you seeking new and innovative ways to boost engagement? Have you thought about using live streaming apps like Periscope and Meerkat? Live-Streaming videos are great ways to interact with your audience in real-time. Evolution of Live Streaming The real-time phenomenon is nothing new to social media and the tech world. Social Media platforms and

12 08, 2015

Inactive Google My Business Accounts May Be Deactivated

By |2015-08-12T19:26:49-04:00August 12th, 2015|

Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months. Google’s Jade Wang said, “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a

11 08, 2015

Larry Page Announces Big Changes: Good Buy Google!

By |2015-08-11T16:19:23-04:00August 11th, 2015|

Google announced on Monday a major reorganization of its company. The major search engine will become a wholly-owned subsidiary of Alphabet Inc., a new holding company managed by CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond. Alphabet will manage a growing number of businesses including

9 06, 2014

Marshall McLuhan and SEO

By |2014-06-09T10:42:10-04:00June 9th, 2014|

Dr. Marshall McLuhan (1911-1980) is well-known in the fields of marketing and communications. He is most famous for his concept of “Global Village” and his theory that “the medium is the message”. Both concepts were described in detail in Understanding Media: The Extensions of Man (1964) and The Gutenberg Galaxy: The Making of Typographic Man

21 05, 2014

5 Ways to Attract New Readers to Your Onsite Blog

By |2014-05-21T14:28:36-04:00May 21st, 2014|

Are your blog visitors able to find the content they are looking for with ease? Do you want to promote your blog post to engaged visitors who are actually interested in reading about your products or services? When you blog to promote your business, it is important to make sure your content gets noticed by the right people.

8 05, 2014

The Importance of Permission Marketing in Online Advertising

By |2014-05-08T13:58:00-04:00May 8th, 2014|

Permission Marketing (PM) is a sales marketing approach that was popularized by Seth Godin, the former VP of Direct Marketing at Yahoo Inc. A good example of permission marketing is internet users who sign up in advance to receive information about certain services or products they are interested in learning more about. It is not