Are you seeking new and innovative ways to boost engagement? Have you thought about using live streaming apps like Periscope and Meerkat? Live-Streaming videos are great ways to interact with your audience in real-time. Evolution of Live Streaming The real-time phenomenon is nothing new to social media and the tech world. Social Media platforms and
Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months. Google’s Jade Wang said, “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a
Google announced on Monday a major reorganization of its company. The major search engine will become a wholly-owned subsidiary of Alphabet Inc., a new holding company managed by CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond. Alphabet will manage a growing number of businesses including
Dr. Marshall McLuhan (1911-1980) is well-known in the fields of marketing and communications. He is most famous for his concept of “Global Village” and his theory that “the medium is the message”. Both concepts were described in detail in Understanding Media: The Extensions of Man (1964) and The Gutenberg Galaxy: The Making of Typographic Man
Are your blog visitors able to find the content they are looking for with ease? Do you want to promote your blog post to engaged visitors who are actually interested in reading about your products or services? When you blog to promote your business, it is important to make sure your content gets noticed by the right people.
People of different ages behave and communicate differently. How we greet others. How we receive news. Who we define as authority. How we define respect. All these are governed by a group of norms and mores of our upbringing...
Permission Marketing (PM) is a sales marketing approach that was popularized by Seth Godin, the former VP of Direct Marketing at Yahoo Inc. A good example of permission marketing is internet users who sign up in advance to receive information about certain services or products they are interested in learning more about. It is not
If you would like to increase the rank of your website on Google through SEO, using Google+ is an excellent channel to include in your search engine optimization (SEO) efforts.
Hashtags have become an effective social media phenomenon. When used judiciously, well-placed hashtags in blog titles, Google+ posts, Facebook and Twitter updates, image descriptions across Pinterest, Instagram, and Vine can add a layer of cohesiveness to a brand's social media marketing as well as help improve SEO.