Since 2003, LinkedIn has been a valuable resource for job seekers and business professionals. Over 500 million professionals are using it to network, obtain resources and support, find jobs, and to build relationships with prospective customers, clients, and partners. The site boasts members from just about every country and every industry. In fact, many Fortune
I assume that every business owner is active on LinkedIn. If not, let me provide you with some fresh insight on the platform. Many times, LinkedIn is simply used as a way to stay in touch with your old/current colleagues or business partners. Some would argue that other social media platforms offer the same possibility
New to LinkedIn ads? You want to spend money but are not quite clear on how to make the LinkedIn advertising platform work effectively for your Business Page? Have no fear, you are not alone. While LinkedIn is the most powerful B2B social media channel around, few have mastered sound strategies that allow you to
LinkedIn can be a practical tool for any business to grow their network and build brand recognition. As with any other social network, LinkedIn requires inimitable ways to become successful. Our social media marketing agency in Toronto has compiled 5 simple tips that will positively impact your LinkedIn brand presence in 2017. 1. Use your
In the world of social media, having relevant conversations is essential for growing your professional network. Social media has become a key element in finding and building connections with LinkedIn being the largest professional network on the Internet. On Wednesday, October 14th, LinkedIn will make changes to LinkedIn Groups, the place where professionals meet and
Social media platform LinkedIn officially announced the new Analytics tool for Publishing on May 7th. The newly launched LinkedIn Analytics tool for published posts offers valuable insight on who is reading and engaging with your posts. If you are a LinkedIn publisher, you will be able to evaluate whether you are reaching the right audience, which posts are engaging for your readers and more.
LinkedIn purchased Lynda.com, an online learning company, for $1.5 billion. With the acquisition of Lynda.com, LinkedIn has entered the growing marketing for online education and learning and will soon be able to provide its members with educational videos and courses to help develop new skills.
LinkedIn plans to take an aggressive approach to advertising. Last month, the social media platform announced new ad formats, which includes an innovative way for advertisers to reach LinkedIn users on websites other than LinkedIn.