Phone calls and emails are dead for the next generation of digital media users. Social media and mobile messaging completely dominate how the millennial generation and generation Z communicate with others today. More than 1.4 billion people used mobile messaging apps in 2016 (source: eMarketer), an increase of nearly 15% from 2015. By 2021, digital
Just when consumers were getting used to the iPhone 6 and iPhone 6 Plus, Apple will be introducing their newest version of their smartphones. Even though they have not yet revealed the Apple Media event as the launch of the new iPhone, Apple is known for being a creature of habit so it can only
Searchengineland.com recently reported that a Forrester Research study states US mobile paid search will account for $ 3.8 billion in revenue by the end of 2013. IAB reported that that the US mobile ad revenue was slightly below $3 billion for the first half of the year, and they expect higher spending on mobile paid ads in the second half. So it is safe to predict that the mobile ad revenue in the US is expected to be approximately $7 billion in 2013. Nowadays mobile search accounts for around 40 to 60 % of Google searches, so it is very reasonable to estimate that mobile paid search will arrive at that figure of earnings. The report also shows that today 64% of the mobile phones in the US are Smartphone mobile devices and predicts that by the end of 2013 this number will increase to 72%. It is obvious that mobile paid search will continue to grow.
More and more companies are becoming aware of the importance of mobile marketing in their online marketing strategy. Experts are saying that local search will be performed with mobile devices more than with desktops by 2015. Accordingly, it is important to know how people are using their mobile devices to create a good strategy for commencing an efficient mobile marketing campaign.
According to a survey based on people in Toronto, Canada, they are most likely to search with their mobile phone for shopping, and then food and beverage come next. The least likely category to be searched using a mobile phone is travel and lodging, followed by home and garden. Desktops seem to be more suitable for now to look for information about the latter categories.
Online advertising is an industry that has changed the way people promote businesses and services. Hitting $910.8 million in expenditure for the first quarter of 2013, its increasing growth creates numerous opportunities for those who want to get in on the benefits of online exposure.
One of the primary roles in the world of online advertising is currently played by Smartphones. Users have made this technology an extension of their desktop computers, creating a need for local and global companies to highlight mobile marketing when developing an online advertising strategy.
If you use your personal smartphone, tablet or other mobile device to access company resources for work, then you have joined the fast-growing Bring Your Own Device (BYOD) movement.. More and more employees are pushing their employers for permission to bring their own device to the office, increasing their productivity and mobility. In particular, small and medium sized businesses that normally have to deal with limited resources show a strong BYOD trend. These companies are embracing cloud technology, which opens up broad opportunities to manage daily routines. This helps in various areas such as data sharing, storage and communication to accounting and invoicing.
As an SEO company immersed in the internet marketing industry there are many advantages to the BYOD movement.
