Phone calls and emails are dead for the next generation of digital media users. Social media and mobile messaging completely dominate how the millennial generation and generation Z communicate with others today. More than 1.4 billion people used mobile messaging apps in 2016 (source: eMarketer), an increase of nearly 15% from 2015. By 2021, digital
Online advertising is an industry that has changed the way people promote businesses and services. Hitting $910.8 million in expenditure for the first quarter of 2013, its increasing growth creates numerous opportunities for those who want to get in on the benefits of online exposure.
One of the primary roles in the world of online advertising is currently played by Smartphones. Users have made this technology an extension of their desktop computers, creating a need for local and global companies to highlight mobile marketing when developing an online advertising strategy.