20 04, 2015

The Mobilegeddon: Is Your Website Mobile Friendly?

By |2015-04-20T14:08:30-04:00April 20th, 2015|

Last month, Google announced that it will be coming out with a new algorithm on April 21. The purpose of this update is mainly to provide mobile users with more relevant search results. The name of this algorithm is Armageddon, although many people simply refer to it as the “Mobilegeddon”. The algorithm comes as no

10 12, 2014

7 Online Marketing Predictions for 2015

By |2014-12-10T10:26:04-05:00December 10th, 2014|

It’s the time of the year when companies look into their crystal ball to see what’s in store for next year. Our Toronto Digital Marketing Firm, is no different, and has done some research and has come up with 7 predictions that you should be watching out for in 2015 when it comes to online

30 09, 2014

The Most Googled Brands Per State – Search Engine Marketing

By |2014-09-30T15:57:40-04:00September 30th, 2014|

A new maps created by DirectCapital shows each state’s top 3 most Googled brands. DirectCapital compiled the list using keyword search popularity from Google Trends. The Google Trends tool provides users and search engine marketing experts with data for the history and volume of Google searches performed for branded terms, as well as the popularity

11 09, 2014

iRISEmedia Digital Marketing Executive Running For School Board Trustee!

By |2014-09-11T17:46:37-04:00September 11th, 2014|

It’s an exciting time in Canada. The leaves are changing colour, our kids are getting back into the school routine, and we are in the midst of municipal elections in Ontario. We, as objective media critics and digital marketing strategists, try to avoid the topic of politics because we don’t necessarily want to throw off

8 09, 2014

YouTube Converts More Customers Than Any Other Social Network

By |2014-09-08T10:24:47-04:00September 8th, 2014|

A new study by VentureBeat.com has shown that when it comes to paid advertising on social platforms, YouTube is taking home the bacon. According to this report, it is one of the leading platforms for introducing new products and helping consumers make their purchasing decisions. The survey analyzed the data from 500 million clicks and

28 07, 2014

What’s New with Google Pigeon?

By |2014-07-28T18:07:46-04:00July 28th, 2014|

image courtesy: searchengineland.com Google recently came out with a major algorithm update that had nothing to do with Panda. They didn't announce a "pet" name, so Search Engine Land came out with one themselves, dubbing it "Google Pigeon." This has to do in light of Yelp recently complaining that Google was ranking Google

23 07, 2014

Does Buying Facebook Likes Actually Work?

By |2014-07-23T18:07:50-04:00July 23rd, 2014|

I know it’s tempting. You see ads selling 500 “likes" for $25, and think why not try it for your social media marketing effects? It seems like it would build on your already existing likes an give you the numbers you never thought would otherwise be possible. But what is buying Facebook likes really doing