27 05, 2015

New Facebook Ad Feature for App Developers

By |2015-05-27T16:28:23-04:00May 27th, 2015|

Facebook extended its Carousel link ads to Mobile App Ads. According to Facebook, since the social media platform introduced the carousel format last year, “advertisers have seen carousel link ads at a 30-50% lower cost-per-conversion and 20-25% lower cost-per-click than single-image link ads".

20 05, 2015

Google Unveils Google+ Collections to Compete with Pinterest

By |2015-05-20T15:23:21-04:00May 20th, 2015|

On May 4th, Google+ introduced a Pinterest-like feature: Google+ Collections. Google+ Collections gives its users the ability to group their posts into topic-based sections. Collections is different from pages and communities in that you are the only person who is able to modify the content and the posts will appear in your profile streams for followers to view.

14 05, 2015

New LinkedIn Feature: Analytics for Publishing

By |2015-05-14T17:40:55-04:00May 14th, 2015|

Social media platform LinkedIn officially announced the new Analytics tool for Publishing on May 7th. The newly launched LinkedIn Analytics tool for published posts offers valuable insight on who is reading and engaging with your posts. If you are a LinkedIn publisher, you will be able to evaluate whether you are reaching the right audience, which posts are engaging for your readers and more.

30 04, 2015

Social Media`s Largest Platform Facebook is Helping Nepal`s Earthquake Survivors

By |2015-04-30T16:57:37-04:00April 30th, 2015|

Facebook helps by urging its users to support the victims of the April 25th 2015 earthquake in Nepal. Facebook has promised to match every dollar donated up to $2 million. As of today when you log in on Facebook you’ll see a message appear on the top of your news feed with an option to donate to the humanitarian charity International Medical Corps.

24 04, 2015

Facebook Updates News Feed Algorithms

By |2015-04-24T15:29:06-04:00April 24th, 2015|

Gone are the days when Facebook, the largest social media platform in the world, showed you every post from every friend and page you followed. On Tuesday April 21, 2015, Facebook announced its plans to unveil three new updates to its News Feeds algorithms.

20 04, 2015

The Mobilegeddon: Is Your Website Mobile Friendly?

By |2015-04-20T14:08:30-04:00April 20th, 2015|

Last month, Google announced that it will be coming out with a new algorithm on April 21. The purpose of this update is mainly to provide mobile users with more relevant search results. The name of this algorithm is Armageddon, although many people simply refer to it as the “Mobilegeddon”. The algorithm comes as no