How to Establish a Strong Social Media Brand Personality | Social Media Marketing Toronto Tips Brand Personality is the way a brand represents and expresses itself. It is the driving force behind consumers’ decisions to follow a company on social media and to contact the business. It also enables businesses to make meaningful connections with
Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among
The advent of the internet has without a doubt created opportunities for many businesses that would have otherwise been impossible. For example, there is now a myriad of channels to market our products and services with unprecedented access to your target audiences. Businesses most affected by the advent are SMBs that previously didn’t have the
LinkedIn Pulse is not only a great publishing platform for sharing industry news, tips and insights, but it also became a top source of website traffic with over 40% of our company’s website traffic subsequently coming from LinkedIn. In this article, we will share tips that worked for us for posting on LinkedIn Pulse.
Are you looking for ways to improve your company’s online branding? Online branding on social media should be the first thing to consider when building an online presence. In this article, we will share 5 excellent tips for creating a powerful online presence through social media.