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Online marketing

11 08, 2017

5 Effective Tips to Make LinkedIn Advertising Work for You

By |2017-08-11T19:15:50-04:00August 11th, 2017|

New to LinkedIn ads? You want to spend money but are not quite clear on how to make the LinkedIn advertising platform work effectively for your Business Page? Have no fear, you are not alone. While LinkedIn is the most powerful B2B social media channel around, few have mastered sound strategies that allow you to

27 09, 2016

How Google is shaping the Future of Online Marketing

By |2016-09-27T20:09:33-04:00September 27th, 2016|

We are all used to the idea of Google automatically being on our mobile devices. But how does this sound; Google in our cars, house and TV? Google is working on some incredible new innovations that will change the future of marketing in various ways. iRISEmedia researched these new innovations and the effect they will

16 06, 2016

What Colours Say About Your Brand

By |2016-06-16T16:53:10-04:00June 16th, 2016|

Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among

25 11, 2015

3 Easy Tips from a Social Media Marketing Agency That Will Save You Time

By |2015-11-25T18:38:38-05:00November 25th, 2015|

Whether you are a digital marketing agency or have an internal marketing team that manages your social media, these three tips will quickly help boost productivity. Tip 1: Plan Ahead with a Social Media Content Calendar Social media calendars are a great way to plan and curate content; allocate advertising budgets and track results. Creating

26 10, 2015

5 Ethical Ways of Using Reddit for SEO

By |2015-10-26T16:03:50-04:00October 26th, 2015|

Online Marketers erroneously believe that Reddit is a social bookmaking site and could be used for link building purposes to help speed up SEO efforts. These practices will more than probably result in you getting banned or filtered by “spam filters” and should be stopped immediately. As we mentioned in our previous article, A New

20 10, 2015

A New SEO Era is Upon Us: Know What Changes Need to be Made

By |2015-10-20T17:12:01-04:00October 20th, 2015|

A common request our SEO department receives is: I would like to rank for keyword a, b, and c for a domain I registered for my business. Can you help? Unfortunately, SEO does not work like that anymore. SERPs have changed dramatically after Google Penguin, Google Panda and Google Hummingbird algorithm updates were unveiled. While

14 10, 2015

All LinkedIn Groups Become Private: What Social Media Marketers Need to Know

By |2015-10-14T13:58:35-04:00October 14th, 2015|

In the world of social media, having relevant conversations is essential for growing your professional network. Social media has become a key element in finding and building connections with LinkedIn being the largest professional network on the Internet. On Wednesday, October 14th, LinkedIn will make changes to LinkedIn Groups, the place where professionals meet and

13 10, 2015

Is Long-Form Content Part of Your Digital Marketing Strategy?

By |2015-10-13T14:58:56-04:00October 13th, 2015|

“Content is where I expect the real money will be made on the internet…” – Bill Gates In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half

9 10, 2015

6 Must Know Ways to Optimize Social Media Profiles for SEO

By |2015-10-09T14:53:06-04:00October 9th, 2015|

There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their