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Online marketing

9 10, 2015

6 Must Know Ways to Optimize Social Media Profiles for SEO

By |2015-10-09T14:53:06-04:00October 9th, 2015|

There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their

8 10, 2015

The 7 Deadly Sins of PPC

By |2015-10-08T14:42:03-04:00October 8th, 2015|

Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000. One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means,

5 10, 2015

7 Common Mistakes Businesses Need To Avoid on Social Media

By |2015-10-05T15:00:04-04:00October 5th, 2015|

With over 1.49 billion monthly active users on Facebook and 316 million monthly active users on Twitter, it is the time for businesses to be on social media. The plethora of social media platforms and tools can be extremely beneficial for your online marketing. In our blog we often include social media tips and trends,

2 10, 2015

Please Forget Me: The Right To Be Forgotten Within The Online Reputation Industry

By |2015-10-02T19:32:57-04:00October 2nd, 2015|

In the Internet and Big Data Era, where information is launched and never vanishes, it could be arduously difficult to erase any information from the World Wide Web. In the world of Internet Law, the “right to be forgotten” or “the right to oblivion” is defined as a person’s right to remove personal details and

22 09, 2015

How To Remove Your Business Listing From Yelp.com

By |2015-09-22T21:07:36-04:00September 22nd, 2015|

How do I get my Yelp business listing removed? This is one of the most frequently asked questions to our digital marketing firm in Toronto. Upset business owners feel frustrated and exhausted when dealing with Yelp and its negative reviews. What’s worse is that Yelp tends to archive many reviews it feel is “spam” when

17 09, 2015

7 Myths About Social Media Marketing Debunked

By |2015-09-17T14:30:05-04:00September 17th, 2015|

Like most controversial topics out there, social media marketing also has its own set of myths that need some debunking. Many of the myths about to be listed can be detrimental to the success of the business running those campaigns, especially if the manager is trying to apply yesterday’s practices to today’s social media landscapes.

4 09, 2015

What to Expect From Apple’s New iPhone 6s and iPhone 6s Plus

By |2015-09-04T18:33:13-04:00September 4th, 2015|

Just when consumers were getting used to the iPhone 6 and iPhone 6 Plus, Apple will be introducing their newest version of their smartphones. Even though they have not yet revealed the Apple Media event as the launch of the new iPhone, Apple is known for being a creature of habit so it can only

3 09, 2015

5 Ways Brands Are Using Live-Streaming Apps To Boost Engagement

By |2015-09-03T14:37:57-04:00September 3rd, 2015|

Are you seeking new and innovative ways to boost engagement? Have you thought about using live streaming apps like Periscope and Meerkat? Live-Streaming videos are great ways to interact with your audience in real-time. Evolution of Live Streaming The real-time phenomenon is nothing new to social media and the tech world. Social Media platforms and

12 08, 2015

Inactive Google My Business Accounts May Be Deactivated

By |2015-08-12T19:26:49-04:00August 12th, 2015|

Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months. Google’s Jade Wang said, “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a