There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their
Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000. One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means,
With over 1.49 billion monthly active users on Facebook and 316 million monthly active users on Twitter, it is the time for businesses to be on social media. The plethora of social media platforms and tools can be extremely beneficial for your online marketing. In our blog we often include social media tips and trends,
In the Internet and Big Data Era, where information is launched and never vanishes, it could be arduously difficult to erase any information from the World Wide Web. In the world of Internet Law, the “right to be forgotten” or “the right to oblivion” is defined as a person’s right to remove personal details and
How do I get my Yelp business listing removed? This is one of the most frequently asked questions to our digital marketing firm in Toronto. Upset business owners feel frustrated and exhausted when dealing with Yelp and its negative reviews. What’s worse is that Yelp tends to archive many reviews it feel is “spam” when
When opening you first business page on Facebook it seems like an easy task to create a fan base via some Word of Mouth Marketing and paid advertising. Since everyone is on Facebook, you would think that people would jump on and like your page and keep themselves in the loop through posts you share.
Like most controversial topics out there, social media marketing also has its own set of myths that need some debunking. Many of the myths about to be listed can be detrimental to the success of the business running those campaigns, especially if the manager is trying to apply yesterday’s practices to today’s social media landscapes.
Just when consumers were getting used to the iPhone 6 and iPhone 6 Plus, Apple will be introducing their newest version of their smartphones. Even though they have not yet revealed the Apple Media event as the launch of the new iPhone, Apple is known for being a creature of habit so it can only
Are you seeking new and innovative ways to boost engagement? Have you thought about using live streaming apps like Periscope and Meerkat? Live-Streaming videos are great ways to interact with your audience in real-time. Evolution of Live Streaming The real-time phenomenon is nothing new to social media and the tech world. Social Media platforms and
Haven’t updated your Google My Business account in a while? Google has confirmed last week that it may be deactivating accounts which have not been updated for over 6 months. Google’s Jade Wang said, “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a