29 02, 2016

The Changes to Google Adwords Layout & Impact on Online Marketing

By |2016-02-29T16:11:34-05:00February 29th, 2016|

If you performed a desktop Google search this week, you would have noticed a significant change to how results are displayed. As of Friday, February 19, 2016, Google will no longer show text ads in the right sidebar. In their place, there will only be 3 text ads showing above the organic listings and 3

30 05, 2013

SEO vs. SEM: Building a Competitive Online Marketing Strategy with Organic and Paid Listings

By |2013-05-30T16:05:03-04:00May 30th, 2013|

seo-ppc-scaleIt can be difficult for businesses to find the right online marketing strategy which will bring a website to the top of search results and generate leads. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two major strategies to approach in order to drive traffic to a website. Both SEO and SEM work highly effective while proper SEO increases the likelihood of a website to appear on the first page of search results by a specific keyword or phrase, SEM is focused on purchasing advertising space on social media sites and search engines including Google. On the other hand, these strategies have downsides. In the case of SEO, it has a limit to control the sites appearing in search engine results.

30 05, 2013

Why You Need a Digital Marketing Agency

By |2013-05-30T13:24:44-04:00May 30th, 2013|

internet-advertisingNowadays, it is essential for every business to build an online image. You can either choose to do it alone, or you can contract a digital marketing agency. At first you may think it’s better to do it alone because of the cost savings.   It may be very appealing to spend nothing more than your time trying your hand at SEO, social media, email marketing etc. However, depending on the kind of business you have, you may be better off working with a digital marketing agency for your campaigns. Here are 5 reasons why it is beneficial to work with an agency:

18 11, 2010

Does PPC Work?

By |2010-11-18T19:03:15-05:00November 18th, 2010|

ppc at workDoes PPC work? Once you examine all the data there is no question that PPC works and that it provides clear benefits. PPC advertising (or Pay Per Click advertising) is a method which many search engine marketing firms and professionals use in order to drive traffic to a specific website or specific webpage.

12 11, 2010

Benefits of Pay Per Click Marketing Management

By |2010-11-12T18:15:43-05:00November 12th, 2010|

Pay Per Click Marketing is a unique form of advertising where you pay money ONLY when someone clicks on an advertisement to visit your website. Pay Per Click Marketing is mainly utilized by search engines, blogs and advertising networks. iRISEmedia.com is an online marketing agency that specializes in creating a proper Pay Per Click campaign, which includes implementing all the proper Internet marketing tools for your Pay Per Click Management. This ensures that only quality clicks are charged to your account which ultimately provides your campaign with the Return on Investment (ROI) that you are seeking.

9 11, 2010

Will PPC Get Me More Traffic?

By |2010-11-09T17:00:00-05:00November 9th, 2010|

Will PPC Get Me More Traffic? Short answer: definitely yes. PPC advertising is a method that many search engine marketing companies like to use in order to drive traffic to a specific website. PPC uses bidding on specific search terms (or keywords) that people might type into a search engine in order to find certain information.