Pay per click (PPC) is a form of online advertising used to direct traffic to websites. Websites that invest in it will have their advertisements displayed to potential customers when a keyword query matches their keyword list or when their web content displays relevant content. Payment works on a per click basis, meaning that the
The battle between Facebook ads and Google ads rages on. It is often too difficult for businesses to make an informed decision about which network to focus their attention on without getting all their facts straight. We've included this very-informative Wordstream Infographic to help you with the decision-making process: © Wordstream The Similarities: Both Google and Facebook have huge
1. Ad rotation changes:The “rotate evenly” ad rotation setting will function differently than in the past. Google will now only rotate ads evenly for a period of 30 days instead of rotating ads indefinitely. After 30 days it will default to the “optimize for clicks” setting. Each new ad will begin a 30-day period.
In Pay Per Click Marketing with Google Adwords, Quality Score is essential to a campaign's success. A good Quality Score can make all the difference between a successful campaign and a failure. Good Quality Score translates into lower costs per click and higher chances of a web visitor converting into a buyer. Here are some
Earlier today, Google Adwords on their blog announced that they will be adding a new feature on Adwords, available at this time only to Canadian and United Kingdom residents, called "Modified Broad Match." The way traditional "broad match" has worked in the past is that, adding a keyword phrase without quotations allows for certain words
Google has just taken PPC advertising to a new level. The following products are now offered to the paid advertiser: sitelinks, product extensions and comparison ads. With sitelinks, up to four text links can be shown below an AdWords ad. Up to 10 sitelinks can be selected by the paid advertiser. These sitelinks are keyword-based