23 07, 2015

5 PPC Advertising Myths Debunked

By |2015-07-23T20:11:02-04:00July 23rd, 2015|

Pay per click (PPC) is a form of online advertising used to direct traffic to websites. Websites that invest in it will have their advertisements displayed to potential customers when a keyword query matches their keyword list or when their web content displays relevant content. Payment works on a per click basis, meaning that the

19 06, 2014

Online Advertising – Facebook vs. Google

By |2014-06-19T08:00:48-04:00June 19th, 2014|

The battle between Facebook ads and Google ads rages on. It is often too difficult for businesses to make an informed decision about which network to focus their attention on without getting all their facts straight. We've included this very-informative Wordstream Infographic to help you with the decision-making process: © Wordstream   The Similarities: Both Google and Facebook have huge

29 05, 2012

3 Google AdWords Features We Need to Know About

By |2012-05-29T15:01:32-04:00May 29th, 2012|

Recently Google came out with some new changes that it has made to their Adwords platform. These changes are worth noting.

1. Ad rotation changes:

The “rotate evenly” ad rotation setting will function differently than in the past. Google will now only rotate ads evenly for a period of 30 days instead of rotating ads indefinitely. After 30 days it will default to the “optimize for clicks” setting. Each new ad will begin a 30-day period.
25 06, 2010

Google Adwords – Basic Tips on How to Improve Quality Score

By |2010-06-25T13:51:25-04:00June 25th, 2010|

In Pay Per Click Marketing with Google Adwords, Quality Score is essential to a campaign's success. A good Quality Score can make all the difference between a successful campaign and a failure. Good Quality Score translates into lower costs per click and higher chances of a web visitor converting into a buyer. Here are some

11 05, 2010

Google AdWords Launches New Broad Match Modifier

By |2010-05-11T15:40:12-04:00May 11th, 2010|

Earlier today, Google Adwords on their blog announced that they will be adding a new feature on Adwords, available at this time only to Canadian and United Kingdom residents, called "Modified Broad Match." The way traditional "broad match" has worked in the past is that, adding a keyword phrase without quotations allows for certain words

24 03, 2010

Google’s New Search Ads

By |2010-03-24T16:10:01-04:00March 24th, 2010|

Google has just taken PPC advertising to a new level. The following products are now offered to the paid advertiser: sitelinks, product extensions and comparison ads. With sitelinks, up to four text links can be shown below an AdWords ad. Up to 10 sitelinks can be selected by the paid advertiser. These sitelinks are keyword-based