Pay per click (PPC) is a form of online advertising used to direct traffic to websites. Websites that invest in it will have their advertisements displayed to potential customers when a keyword query matches their keyword list or when their web content displays relevant content. Payment works on a per click basis, meaning that the
The battle between Facebook ads and Google ads rages on. It is often too difficult for businesses to make an informed decision about which network to focus their attention on without getting all their facts straight. We've included this very-informative Wordstream Infographic to help you with the decision-making process: © Wordstream The Similarities: Both Google and Facebook have huge
Rubicon Project (http://www.rubiconproject.com/), an online advertising company located in the US, has beaten the search engine giant Google in reach (a key online advertising metric designed for measuring the total number of unique visitors of an ad or commercial). According to comScore, the platform developed by Rubicon Project can reach 212 million visitors or 96.2% of the entire US Online audience which is higher by 2.8% than Google Ad Network's exposure. The ranking is due to the innovative platform and the increase in current customer base.
Recently Google came out with some new changes that it has made to their Adwords platform. These changes are worth noting.
It's finally here and it didn't take too long. The movie about Facebook, called "the Social Network," is being released in October. Can you believe this? Facebook is barely a few years old and already a block-buster movie has been made about it! The Social Network essentially describes how Facebook started out in a Harvard College dorm room by a geeky kid by the name of Mark Zuckerberg. Mark was rejected by practically all of the social clubs on campus and was looking for a way to "fit in". And boy did he end up "fitting in". He creates a Social Media Community platform first called Face Mash within his university which just grew and grew and grew.
Yahoo recently confirmed they are testing Bing powered results “offline,” which we have already known since July 17th. But today for the first time, Yahoo has confirmed they will test Bing powered results in the live search results. SearchEngineLand received an email which wrote: "Though much of our testing is already happening offline, this month
Apple Inc. has recently launched a new business venture - iAds. iAds, formerly Quattro Wireless, is essentially a form of mobile advertising, with the focus on mobile iPhone applications. This has come in response to Google's buying out AdMob for Android applications. Being that mobile users, especially iPhone users, are buying applications in record numbers, particularly
In Pay Per Click Marketing with Google Adwords, Quality Score is essential to a campaign's success. A good Quality Score can make all the difference between a successful campaign and a failure. Good Quality Score translates into lower costs per click and higher chances of a web visitor converting into a buyer. Here are some
Earlier today, Google Adwords on their blog announced that they will be adding a new feature on Adwords, available at this time only to Canadian and United Kingdom residents, called "Modified Broad Match." The way traditional "broad match" has worked in the past is that, adding a keyword phrase without quotations allows for certain words
Google has just taken PPC advertising to a new level. The following products are now offered to the paid advertiser: sitelinks, product extensions and comparison ads. With sitelinks, up to four text links can be shown below an AdWords ad. Up to 10 sitelinks can be selected by the paid advertiser. These sitelinks are keyword-based