13 04, 2017

The United Airlines PR Blunder Could Have Been Avoided

April 13th, 2017|Branding, Digital Marketing, Reputation Management|

In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels […]

18 11, 2016

How Social Media Turned A Royal Family Meet And Greet Into A Twitter ‘Roast’

November 18th, 2016|Reputation Management|

Premier Clark’s son Hamish’s reputation blooper would have gone unnoticed 20 years ago.

It’s not every day you meet the British Royal family and it’s not hard to imagine someone being nervous. That’s exactly what happened to the British Columbia’s Premier Christy Clark’s 16-year-old son, Hamish. What was supposed to be an airport meet and greet […]

23 09, 2016

Online Reputation Management Guide for Your Business

September 23rd, 2016|Reputation Management|

Knowing how to create a good product or deliver an excellent service isn’t good enough nowadays. Your online reputation needs to reflect that image as well. We are living in a digital world where potential customers can find everything about your business online; the good, but also bad reviews or comments. . The key is […]

2 10, 2015

Please Forget Me: The Right To Be Forgotten Within The Online Reputation Industry

October 2nd, 2015|Internet Law, Internet Marketing, Online marketing, Reputation Management|

In the Internet and Big Data Era, where information is launched and never vanishes, it could be arduously difficult to erase any information from the World Wide Web. In the world of Internet Law, the “right to be forgotten” or “the right to oblivion” is defined as a person’s right to remove personal details and […]

22 09, 2015

How To Remove Your Business Listing From Yelp.com

September 22nd, 2015|Internet Marketing, Local Listings Placement, Online marketing, Reputation Management, Yelp|

How do I get my Yelp business listing removed? This is one of the most frequently asked questions to our digital marketing firm in Toronto. Upset business owners feel frustrated and exhausted when dealing with Yelp and its negative reviews. What’s worse is that Yelp tends to archive many reviews it feel is “spam” when […]

31 08, 2015

5 Ways Fake Reviews Could Hurt Your Online Brand

August 31st, 2015|Reputation Management|

Ever thought of writing your own review on Yelp or Google My Business Account? Tempted to hire a company to write those reviews for you at an affordable price? Saw a good deal that promises to get you 1000+ followers in 24 hours? No one will know the difference, right? Not exactly!

Those most tempted to […]

20 07, 2015

The Ashley Madison Hack- Cyber Terrorism or an Online Marketing Disaster?

July 20th, 2015|Reputation Management|

Avid Life Media Inc., the parent company of an online dating website Ashley Madison released a statement saying that they “were recently made aware of an attempt by an unauthorized party to gain access to our systems.”

The Impact Team claimed to be behind the cyber-attack and that they now have data on Ashley Madison’s 40 […]

25 02, 2015

Yelp Takes A Stand Against Scam “Reputation Management” Companies

February 25th, 2015|Internet Law, Internet Marketing - General, News, Power of the Internet, Reputation Management|

Yelp alleges that Revleap has spammed businesses with unsolicited messages claiming that they can get good reviews to stick and bad reviews to go away.
26 05, 2014

Assessing the Repercussions of eBay Data Breach

May 26th, 2014|Digital Media Marketing, Reputation Management|

This past week, eBay was subject to a major cyber attack, and as a result, has urged its 145 million registered users to change their passwords as soon as possible. For the most part, eBay has been quiet about the circumstances surrounding the attack and the information that was taken. It also took too long […]

29 05, 2013

You Got Served: Internet Law Has Undergone a New Change with BC Court Allowing Brian Burke to Sue Bloggers Online

May 29th, 2013|Internet Law, News, Reputation Management, Social Media|

Image courtesy of http://internetlaw.uslegal.com/ In an unprecedented move by a B.C. Court, ex-Maple Leafs General Manager Brian Burke is now allowed to sue people online.
Brian Burke has recently gone on a rampage and now has 18 people on his "hit list," twenty-year-old Zack Bradley being numero uno on that list. In order to sue people with anonymous profiles, this permission needed to be granted as traditionally, in order to be served with a lawsuit someone had to physically present a piece of paper to that person. However, without a physical address this was previously physically impossible to do.