The Social Media platform that is being used most effectively for this strategy is LinkedIn. Employers drool at the convenience LinkedIn offers such as, statistics regarding potential prospects, users who viewed their profile, and direct messages to future employees.
There seems to be an enormous amount of businesses that remain ignorant to the ways of digital marketing. Businesses must adapt to the constant growth of social media or they will get left behind. Have you heard of the saying “If it ain’t broke don’t fix it”? This remains to be the mindset of many business owners in regards to their marketing strategies. What they fail to realize is the following incredible statistic.
It’s safe to say that Google’s Penguin update was a turning point in the SEO world. Until April 20, 2012, links pointing to your website were not a big problem for webmasters. But now, if you have unnatural links pointing to your website, your rankings may be affected. Businesses most affected by the update were
On June 5, the popular North American coffee chain Tim Hortons’ online reputation took a big hit on social media with #BoycottTims. The source of the frenzy was the Enbridge pipeline ad that it removed from its in-store TVs after 25,000 people signed a petition accusing the company of “shilling” for the oil sands shippers.
Email marketing and social media marketing alone are very effective online marketing tools. Want to give your online marketing a boost? Combine email marketing with social media for campaign optimization and to maximize your marketing efforts. In this article, we will provide 6 powerful ways to boost your social media and email marketing campaign.
There are dozens of e-commerce solutions to help setup your online store. The challenge many companies face when looking to set up an e-commerce site is how to choose the most user-friendly and cost-effective solution. In this article, we will explain the difference between hosted and self-hosted e-commerce platforms and dig deep into the world
Online crowdsourcing is very real and one of the most important aspects of Online Reputation Management and Digital Marketing. When it comes to making a decision about hiring a contractor or finding the best ”sushi” restaurant in the city, there are many message boards and listservs online that are trustworthy and that you can turn
LinkedIn Pulse is not only a great publishing platform for sharing industry news, tips and insights, but it also became a top source of website traffic with over 40% of our company’s website traffic subsequently coming from LinkedIn. In this article, we will share tips that worked for us for posting on LinkedIn Pulse.
There are over 200 million blogs out there and that means there are plenty of sites for every niche, industry and/or topic; even the most boring ones. We encourage all organizations doing internet marketing to outreach to the ones that pertain to them because link-earning (formerly link-building) is still a very large part of SEO.
A new study from GlobalWebIndex examines top 5 social media activities on Facebook, Twitter and Google+. Read more for more insights.