31 10, 2013

The Simple Link Building Technique Most SEOs Get Wrong

By |2023-08-09T15:41:02-04:00October 31st, 2013|

redlinkoriginalWe found this article to be an eye-opener and therefore decided to re-post with credit. -iRISEmedia Staff The more ways you can generate quality inbound links to your site, the better. Google has raised the bar and we all need to get the most from the link building work we do. ‘Broken Link Building’ is a white-hat technique that can really be done at scale. Yet it is a technique that is misunderstood and therefore many SEOs are not getting the results they could.

12 08, 2013

Is Social Media the New Search in Toronto? Yes, it is

By |2013-08-12T15:05:04-04:00August 12th, 2013|

Google_SEOI'm going to state the obvious: Penguin has completely changed, and in some cases destroyed, the way we formerly knew SEO. Multi-billion dollar companies have lost business due to Google's Penguin Algorithm update doing a "reset" on search results by eliminating backlinks that Google "considers" spammy. Keep in mind that what Google now considers spammy is not necessarily what we would consider spammy, and as a result getting a good-quality "doFollow" backlink has in all honesty become darn near impossible to get.

24 07, 2013

A Recent Survey Shows the Importance of Being First on Google with Search Engine Optimization

By |2013-07-24T17:15:55-04:00July 24th, 2013|

seo page 1 its what we doPeople barely go beyond the third search engine result page when they are searching for information on Google.  According to a recent survey, websites ranked in the top ten of a Google search result page obtain as much as 91.5% of the search traffic for a keyword or term. Then 4.8% for page 2, 1.1% for page 3. This is why almost all of companies that own their own website are keen about being first on Google. The bottom line is that there are dozens of websites similar to yours and it is highly competitive to be first on Google. What this report demonstrates is that the higher a website ranks on Google, the more web traffic the website will receive. For example, the first position on any Google search result page always gains more web traffic than the second one on the same page. You may think that a website with the first position on a second page can receive more traffic than one ranked last on the first page, but this line of reasoning is completely wrong according to this report. Regardless of which page a website is on, the higher rank it is on, the more web traffic it gets.

20 06, 2013

Rank High on Google Search Results by Implementing Search Engine Optimization (SEO)

By |2013-06-20T16:35:07-04:00June 20th, 2013|

seo page 1 its what we doAre you seeking a successful strategy for attracting more traffic to your website? SEO (Search Engine Optimization) is the one of most effective strategies available. Ideally you want your website to show up on page #1 of Google in order to attract more traffic. Let’s face it, there is no better real estate today than the first page of Google. An SEO company can provide your business with an SEO strategy that will create higher rankings for your website on a search engine (That’s right…even Google!). We highly recommend hiring a professional SEO company compared to trying to achieve this on your own. At the end of the day, you are experts in your business and we are experts in ours.

7 06, 2013

If Content is King, Who is the Queen? Maybe It Is Integrating Content Marketing Into Your Online Strategy.

By |2013-06-07T13:46:16-04:00June 7th, 2013|

Content-is-kingThere was a time in which consumers were impacted by the image of healthy men and women practicing sports and after their sports activities, smoking a cigarette to celebrate the victory or conquest. Can you remember songs like "Love Ain't No Stranger" by Whitesnake, "Only Time to Tell" by Asia and "Play the Game Tonight" by Kansas?
For some of us, the above reminds us of good times, right? The bottom line is they do not make ads like they used to! Nowadays, consumers are more sophisticated and "the landscape" more crowded and accordingly, connecting with your audience is more complicated. Consumers nowadays are using the web, search, social networks, and more to educate themselves on potential shopping. Working with content has never been so important.

6 06, 2013

Is It Possible to Have Too Much SEO? How to Know When to Chill Out and When to Heat Up

By |2013-06-06T10:27:48-04:00June 6th, 2013|

Photo Credit: anniesisk.com The idea of “too much SEO” was a discussion a few years ago that had many scratching their heads. However, with the new Penguin update, disavow links tool, and the many Matt Cutts videos taking this spotlight over the years, the idea of “too much SEO” has fallen by the wayside. Unfortunately, this has caused many companies to work feverishly on SEO efforts and forget to stop and think about whether or not they are actually over-optimizing. It’s possible, and it’s more common than many may think.

30 05, 2013

SEO vs. SEM: Building a Competitive Online Marketing Strategy with Organic and Paid Listings

By |2013-05-30T16:05:03-04:00May 30th, 2013|

seo-ppc-scaleIt can be difficult for businesses to find the right online marketing strategy which will bring a website to the top of search results and generate leads. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two major strategies to approach in order to drive traffic to a website. Both SEO and SEM work highly effective while proper SEO increases the likelihood of a website to appear on the first page of search results by a specific keyword or phrase, SEM is focused on purchasing advertising space on social media sites and search engines including Google. On the other hand, these strategies have downsides. In the case of SEO, it has a limit to control the sites appearing in search engine results.

30 05, 2013

Why You Need a Digital Marketing Agency

By |2013-05-30T13:24:44-04:00May 30th, 2013|

internet-advertisingNowadays, it is essential for every business to build an online image. You can either choose to do it alone, or you can contract a digital marketing agency. At first you may think it’s better to do it alone because of the cost savings.   It may be very appealing to spend nothing more than your time trying your hand at SEO, social media, email marketing etc. However, depending on the kind of business you have, you may be better off working with a digital marketing agency for your campaigns. Here are 5 reasons why it is beneficial to work with an agency:

30 05, 2013

Our SEO Services Division Can Develop a Winning SEO Strategy for Your Business

By |2013-05-30T11:47:57-04:00May 30th, 2013|

web-seoFar from what most people believe, an SEO strategy is more than finding a group of target keyword niches. An SEO strategy, or search engine optimization strategy, is a plan that creates an opportunity to gain an edge on competitors.   A successful SEO strategy must be customized using the priorities and needs of a website as the starting point.
In addition, building an SEO strategy is also highly recommended where there is a need for improving brand positioning in the marketplace, given that this can increase exposure and a customer’s perception of specific products or services.