30 05, 2013

How Important Is It To Be First On Google’s Search Results?

By |2013-05-30T11:41:20-04:00May 30th, 2013|

seo page 1 its what we doAs of this year, there are over 2 million .ca domain names registered and countless websites appearing online globally. Most internet users searching for anything online turn to Google to help them find the websites they are looking for from the endless possibilities that exist. Here are a few statistics to show why it’s important to be first on Google.

28 05, 2013

Get the Maximum Benefit from Using both an SEO Strategy And Paid Search (PPC)

By |2013-05-28T17:03:26-04:00May 28th, 2013|

seo-ppc-scaleSeeking to get higher visibility for their online properties, companies can implement different strategies and develop internet marketing campaigns based on their own specific set of priorities. Basically, there are two strategies associated with search engine marketing that are capable of increasing a website’s exposure and create more opportunities for a business.
One is to highlight search engine optimization (SEO) by focusing on content, tags and links, while the second option is to pay for ads (sponsored links) on search engines. Both can produce good results, but organic listings can grab people’s attention in a more efficient way since 85% of all links displayed on Google SERPS (search engine results page) are organic.

25 02, 2013

Google Panda, Links, Chromebooks and Advertorials Penalization, and Affected Websites

By |2013-02-25T18:03:07-05:00February 25th, 2013|

Photo courtesy of searchengineland.comGoogle has made a number of changes with Panda over the last year, and seems to continue to do so. SearchEngineLand.com reports that the Panda update has not only affected small businesses but large ones as well. Legitimate content farms like About.com (which the New York Times sold for $300 million to IAC), Associated Content (bought by Yahoo for $100 million), LookSmart (bought from CNet.com in 2007) HubPages and other big-name sites were hurt with Google's Panda algorithm. In other words, Google, the company that provided many online businesses with their source of income, is now taking that income away from many legitimate businesses. What their real "angle" or "game" is currently remains unknown.

22 01, 2013

The Power of Headlines in SEO

By |2013-01-22T16:53:29-05:00January 22nd, 2013|

Image Courtesy of: http://newjerseyseofirm.com/h1-tags-seo-guide/ Headlines in SEO are more powerful than one thinks. In fact, it may very well arguably be the top factor that search engines like Google and Bing take into account when indexing a site for keyword searches. In news sources, Journalists may call them headlines, and SEOs may call them title tags.

21 01, 2013

Top 5 SEO Trends in 2013 in Toronto, Ontario, the GTA and all of Canada

By |2013-01-21T11:38:26-05:00January 21st, 2013|

Google penguin and panda. Image Source: Delineo.com In February 2011, Search Engine giant Google introduced the Panda algorithm update and rolled out additional features which penalized and de-ranked many websites. It was developed to deliver the best possible user experience and bring high-quality sites to the top of Google's search results. On April 24, 2012 Google Penguin was implemented for the first time penalizing websites which were using black-hat SEO techniques. In order to stay at the top of Google's search results, it is important to stay informed and on top of any changes and Google algorithm updates that will take place in 2013. The following are the Top 5 SEO predictions from the iRISEmedia team for this  year.

1 05, 2012

SEO and Link Building Tools for Your Business in Toronto and the GTA

By |2012-05-01T09:53:32-04:00May 1st, 2012|

How to Build LinksWriting and submitting a professional article that provides SEO optimized content is important, although creating quality backlinks to websites is what actually makes a difference. Link building is the most important factor of any SEO campaign which determines whether or not a website will rank on the search engines. Finding websites that your competitors haven’t linked yet, analyzing how your competitors get ranking for certain keywords, reaching authoritative websites… link building is one of the most tedious and exhausting processes in SEO.

25 11, 2011

Cheap, Effective Forms of Advertising

By |2011-11-25T13:35:14-05:00November 25th, 2011|


Have you ever heard the expression, it’s free to get your company on page 1 of Google organically however it costs thousands of dollars to learn how to do it?

24 11, 2011

Alternate Forms of Advertising – Part 3

By |2011-11-24T10:47:27-05:00November 24th, 2011|

We hope you have had the opportunity to read the first 2 articles in our series on alternate forms of advertising in Toronto and the GTA. To bring you up to speed, the days when the only forms of advertising were radio, T.V., print or word of mouth are over. At iRISEmedia.com we believe alternate forms of advertising are “in” and they are here to stay.

23 11, 2011

Alternate Forms of Advertising – Part 2

By |2011-11-23T10:43:25-05:00November 23rd, 2011|

We hope you have had the opportunity to read the first article of our series on alternate forms of advertising in Toronto and the GTA. To bring you up to speed the days when the only forms of advertising were radio, T.V., print or word of mouth are over. At iRISEmedia.com we believe alternate forms of advertising are “in” and they are here to stay.

21 11, 2011

Alternate Forms of Advertising Part 1

By |2011-11-21T12:49:38-05:00November 21st, 2011|

We are presenting a series of articles on Alternate Forms of Advertising. Each article will focus on one important alternate form of advertising.
Do you remember the days when the only forms of advertising were radio, T.V., print or word of mouth?
Those days are over. At iRISEmedia.com we believe alternate forms of advertising are “in” and it’s here to stay.
With the world revolving around the internet it was only a matter of time before alternate forms of advertising would be the catalyst of on-line advertising.