Operating in a digital world means that things are evolving constantly. With your business, you must decide whether you want to keep your techniques from 2017 and risk being stuck in the past, or see what’s new and how you can integrate it into your current system. We have made it extremely easy for you
In July 2010, we compared Google to the Wild West in our post "The Wild West and Google Places (Local Business Listings) - Google's Sheriffs Are on Patrol". In our article, we underlined Google Places as the "wild west" of online marketing because at that time there did not appear to be any concrete rules
Online Marketers erroneously believe that Reddit is a social bookmaking site and could be used for link building purposes to help speed up SEO efforts. These practices will more than probably result in you getting banned or filtered by “spam filters” and should be stopped immediately. As we mentioned in our previous article, A New
Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000. One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means,
Google announced on Monday a major reorganization of its company. The major search engine will become a wholly-owned subsidiary of Alphabet Inc., a new holding company managed by CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond. Alphabet will manage a growing number of businesses including
There are over 200 million blogs out there and that means there are plenty of sites for every niche, industry and/or topic; even the most boring ones. We encourage all organizations doing internet marketing to outreach to the ones that pertain to them because link-earning (formerly link-building) is still a very large part of SEO.
A new study from GlobalWebIndex examines top 5 social media activities on Facebook, Twitter and Google+. Read more for more insights.
Are you looking for ways to improve your company’s online branding? Online branding on social media should be the first thing to consider when building an online presence. In this article, we will share 5 excellent tips for creating a powerful online presence through social media.
If you run an e-commerce website, image optimization is an art that you will need to master. From reducing site load time to improving user experience, it is an important element for growing your online business and successfully marketing it to the right users. This blog post will highlight 6 must-know image optimization tips for your SEO campaign.
Brands are competing for Millennial trust. With over 9 million Millennials in Canada born between 1980 and 2000, Millennials are the biggest target group for online marketing. Millennials are a tech-savvy, career-driven, highly connected and engaged generation that grew up with desktop and mobile.