8 10, 2015

The 7 Deadly Sins of PPC

By |2015-10-08T14:42:03-04:00October 8th, 2015|

Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000. One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means,

14 04, 2015

4 Strategies for Blogger Outreach

By |2015-04-14T10:35:00-04:00April 14th, 2015|

There are over 200 million blogs out there and that means there are plenty of sites for every niche, industry and/or topic; even the most boring ones. We encourage all organizations doing internet marketing to outreach to the ones that pertain to them because link-earning (formerly link-building) is still a very large part of SEO.

13 03, 2015

How To Optimize Images For SEO

By |2015-03-13T12:34:20-04:00March 13th, 2015|

If you run an e-commerce website, image optimization is an art that you will need to master. From reducing site load time to improving user experience, it is an important element for growing your online business and successfully marketing it to the right users. This blog post will highlight 6 must-know image optimization tips for your SEO campaign.