17 04, 2014

Is Search Engine Submission Necessary?

By |2014-04-17T13:06:05-04:00April 17th, 2014|

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they

17 04, 2014

The Importance of Anchor Text in Back-links

By |2014-04-17T12:57:45-04:00April 17th, 2014|

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor

17 04, 2014

Absolute Links vs. Relative Links – SEO Value

By |2014-04-17T12:56:30-04:00April 17th, 2014|

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines

17 04, 2014

Strategic Use of Images in Search Engine Optimization

By |2014-04-17T12:18:13-04:00April 17th, 2014|

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for

17 04, 2014

Google now discounts all reciprocal links

By |2014-04-17T12:16:35-04:00April 17th, 2014|

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal