What is fake news? You may have come across it in your social media feeds as well as in organic results on search engines. They are a never ending battle in the digital marketing world. Fake news is just what it sounds like - stories and articles deliberately written to misinform, confuse and influence viewers
Pinterest is one of the fastest growing social media networks on the World Wide Web. With approximately 250 million monthly users, it has become a resource similar to Google in that it helps people find content and new idea they need to plan their lives, such as innovative recipes, lesson plan ideas, and affordable clothing.
Recently, Facebook introduced Lead Ads, a simplified way for your target audience to learn more about your products and volunteer their contact information. Lead Ads are a great way for consumers to quickly sign up for more information or request more after viewing a brands ad on their feed. Facebook automatically adds the users contact
Since Instagram Stories made their debut in 2016, they have gained popularity amongst a majority of users. An Instagram Story allows any user to post a picture or video that disappears after 24 hours and can only be viewed if selected. This feature is something that businesses currently operating an Instagram account should utilize. The
The power of social media has been demonstrated once again with the most recent natural disaster taking place in Houston, Texas. By now, we have all heard about Hurricane Harvey and the devastation it left behind. In times of uncertainty and desperation, tons of victims decided to turn to social media for a chance to
Is your local business using social media to promote its products or services and get more customers? Do you think it’s not necessary to be active on social media as a smaller business? If so, this article is the perfect push in the right direction to convince you otherwise. As a local business, being present
Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis). Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of
Trumps' way of rephrasing things has generated enormous exposure. His entire campaign is built around controversy; something that suits social media. Content that is likely to be shared. Where Trump has over 12 million followers on Twitter, Hillary Clinton only has a 'mere' 9.3 million. The question is; does this mean Trump has an advantage
Great news! Our Toronto social media marketing manager created a “cheat sheet” for producing the best ever Calls to Action (CTA) How do I get my audience to respond and engage with my social media activities? That’s a common question I get asked in my role as social media marketing manager in our Toronto office.
Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a "personality" and style of their own. Once