According to Business Insider, Snapchat became the third most popular social media platform among Millennials in 2015. The company is said to have more than 30 million active users, and claims that people send and view more than 700 pictures a day. As Snapchat continues to grow, so does the amount of companies that are
After Facebook announced in September that its users would soon be able to “express a wider range of emotions”, the social media platform is now delivering on that promise by adding 5 new ‘Reactions buttons’. The new Reactions buttons give you the opportunity to “love”, “haha”, “wow”, “sad” or “angry”. The original ‘like’ button is
Changes in social media happen rapidly, and it might be hard to keep track of all of them. From influencer marketing to the rise of the ‘buy button’, here are the 5 Social Media Marketing Trends we think you should keep an eye on in 2016. 1. Influencer Marketing Influencer Marketing is going to be
While normally Facebook reminds us of our friends and family’s birthdays, today we are reminding you of Facebook’s. Today on February 4th, Facebook is celebrating its 12th birthday. The social media platform created by Mark Zuckerburg was created for Harvard students in 2004. 12 years later Facebook has become on of the biggest social media
Whether you are a digital marketing agency or have an internal marketing team that manages your social media, these three tips will quickly help boost productivity. Tip 1: Plan Ahead with a Social Media Content Calendar Social media calendars are a great way to plan and curate content; allocate advertising budgets and track results. Creating
There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their
With over 1.49 billion monthly active users on Facebook and 316 million monthly active users on Twitter, it is the time for businesses to be on social media. The plethora of social media platforms and tools can be extremely beneficial for your online marketing. In our blog we often include social media tips and trends,
According to the 2015 State of Small Businesses Report small and medium-sized business (SMB) owners are planning to spend less than 3% of their revenue on marketing activities. 61% of businesses see social media as the top marketing tool. In addition, SMBs are spending less and less on traditional advertising switching to online marketing to
When opening you first business page on Facebook it seems like an easy task to create a fan base via some Word of Mouth Marketing and paid advertising. Since everyone is on Facebook, you would think that people would jump on and like your page and keep themselves in the loop through posts you share.
Like most controversial topics out there, social media marketing also has its own set of myths that need some debunking. Many of the myths about to be listed can be detrimental to the success of the business running those campaigns, especially if the manager is trying to apply yesterday’s practices to today’s social media landscapes.