22 08, 2016

Will Instagram Stories Be the End of Snapchat?

By |2016-08-22T18:11:35-04:00August 22nd, 2016|

In a bold move to push its users to create and share more content, Instagram has launched and announced Instagram Stories. Our Toronto Digital Marketing Manager discusses what this will mean for Snapchat and its Stories. With 500 million monthly active users, 300 million daily actives and now 250 million users on its Direct Messaging

14 10, 2015

All LinkedIn Groups Become Private: What Social Media Marketers Need to Know

By |2023-08-09T12:32:28-04:00October 14th, 2015|

In the world of social media, having relevant conversations is essential for growing your professional network. Social media has become a key element in finding and building connections with LinkedIn being the largest professional network on the Internet. On Wednesday, October 14th, LinkedIn will make changes to LinkedIn Groups, the place where professionals meet and

9 09, 2013

How A Social Media Campaign Can Help Fight Big Corporations

By |2013-09-09T15:47:44-04:00September 9th, 2013|

Expressing disappointment over a product or a bad customer experience through social media channels such as Facebook, Twitter and Youtube has become a new trend in the social media world. Even though many big brands have a solid presence on social media sites, they are failing to engage with their customers, respond to their complaints and, as a result, their social media efforts backfire. This article presents two interesting case studies proving that customers are now able to raise their voice and express their feelings through an effective social media campaign.

8 05, 2013

Toronto Maple Leafs Have Grown in Popularity by Using Social Media and Online Advertising

By |2013-05-08T17:10:16-04:00May 8th, 2013|

nhl_torIn a recent article in Metro news, it was reported that Google searches for the Maple Leafs increased by a whopping 300% since the playoffs. We wondered how the playoffs affected fan engagement on social media channels. 
As I’m writing this article, the hashtag #timandsidleafs is ranking as the first Canadian trending topic on Twitter. This big wave was created by the co-hosts of the afternoon show on Sportsnet 590 The FAN, Tim and Sid, who were running a contest to give away tickets for a Toronto Maple Leafs game on Twitter. As a result, thousands of fans started using the hashtag mentioned above in their tweets whether they wanted to get the desirable tickets or just to  mock the competition and its impressive popularity.

10 01, 2013

iRISEmedia.com Presents the Top 10 Predictions for Social Media Marketing in 2013

By |2013-01-10T12:43:49-05:00January 10th, 2013|

social_media_servicesThis year will definitely be a significant year for Social Media Marketing. From driving targeted traffic to websites and improving rankings on organic search results to improving a brand recognition and communicating with prospective customers, social media channels like Facebook, Twitter, Pinterest, Youtube and Instagram provide businesses with huge opportunities that other marketing tools can't offer.
The iRISEmedia team prepared the Top 10 predictions for Social Media Marketing in 2013 that will make a difference.