In a bold move to push its users to create and share more content, Instagram has launched and announced Instagram Stories. Our Toronto Digital Marketing Manager discusses what this will mean for Snapchat and its Stories. With 500 million monthly active users, 300 million daily actives and now 250 million users on its Direct Messaging
In the world of social media, having relevant conversations is essential for growing your professional network. Social media has become a key element in finding and building connections with LinkedIn being the largest professional network on the Internet. On Wednesday, October 14th, LinkedIn will make changes to LinkedIn Groups, the place where professionals meet and
There are major changes coming to Facebook. 25 new products and tools are set to be unveiled by the major social network within the next year or so.
Social media has the power to do more than just help brands promote products. Thanks to social media, Brandon Stanton, the man behind the “Humans of New York” blog, helped raise $1 million for a middle school in Brooklyn.
Facebook just announced it will be rolling out a new streamlined design for Business Pages on Desktop. What is new?
Mark Zuckerberg, Facebook's founder and CEO, announced on Wednesday that the company has agreed to buy the instant messaging service WhatsApp.
The most recent Facebook update announced on January 21, 2014 will likely change the way businesses and brands use Facebook for social media marketing. In this blog post, we will explain why.
Expressing disappointment over a product or a bad customer experience through social media channels such as Facebook, Twitter and Youtube has become a new trend in the social media world. Even though many big brands have a solid presence on social media sites, they are failing to engage with their customers, respond to their complaints and, as a result, their social media efforts backfire. This article presents two interesting case studies proving that customers are now able to raise their voice and express their feelings through an effective social media campaign.
In a recent article in Metro news, it was reported that Google searches for the Maple Leafs increased by a whopping 300% since the playoffs. We wondered how the playoffs affected fan engagement on social media channels.
As I’m writing this article, the hashtag #timandsidleafs is ranking as the first Canadian trending topic on Twitter. This big wave was created by the co-hosts of the afternoon show on Sportsnet 590 The FAN, Tim and Sid, who were running a contest to give away tickets for a Toronto Maple Leafs game on Twitter. As a result, thousands of fans started using the hashtag mentioned above in their tweets whether they wanted to get the desirable tickets or just to mock the competition and its impressive popularity.
This year will definitely be a significant year for Social Media Marketing. From driving targeted traffic to websites and improving rankings on organic search results to improving a brand recognition and communicating with prospective customers, social media channels like Facebook, Twitter, Pinterest, Youtube and Instagram provide businesses with huge opportunities that other marketing tools can't offer.
The iRISEmedia team prepared the Top 10 predictions for Social Media Marketing in 2013 that will make a difference.