Changes in social media happen rapidly, and it might be hard to keep track of all of them. From influencer marketing to the rise of the ‘buy button’, here are the 5 Social Media Marketing Trends we think you should keep an eye on in 2016. 1. Influencer Marketing Influencer Marketing is going to be
2015 was the year of video marketing. According to SocialBakers, there were more videos uploaded to Facebook than there were uploaded to YouTube. Facebook users also saw more engagement on the videos uploaded directly on Facebook. One of the advantages of Facebook Videos is that your videos will play automatically in users’ News Feeds. Moreover,
In the world of social media, having relevant conversations is essential for growing your professional network. Social media has become a key element in finding and building connections with LinkedIn being the largest professional network on the Internet. On Wednesday, October 14th, LinkedIn will make changes to LinkedIn Groups, the place where professionals meet and
According to the 2015 State of Small Businesses Report small and medium-sized business (SMB) owners are planning to spend less than 3% of their revenue on marketing activities. 61% of businesses see social media as the top marketing tool. In addition, SMBs are spending less and less on traditional advertising switching to online marketing to
When opening you first business page on Facebook it seems like an easy task to create a fan base via some Word of Mouth Marketing and paid advertising. Since everyone is on Facebook, you would think that people would jump on and like your page and keep themselves in the loop through posts you share.
You’ve spent hours writing the perfect content for your company blog. You’ve added images, charts and tables to make it high quality and even promoted it on your social media channels to attract new visitors. Now what? How do you get the most mileage out of what you wrote in the past? With so many
LinkedIn Pulse is not only a great publishing platform for sharing industry news, tips and insights, but it also became a top source of website traffic with over 40% of our company’s website traffic subsequently coming from LinkedIn. In this article, we will share tips that worked for us for posting on LinkedIn Pulse.
Are you looking for ways to improve your company’s online branding? Online branding on social media should be the first thing to consider when building an online presence. In this article, we will share 5 excellent tips for creating a powerful online presence through social media.
Many people are on the fence about tweeting about trending topics. However, if you stick to the best practices you will be in the clear and will win over many followers. As well, tweeting about trending topics will help you interact with others in real-time and at the same time get your brand name across.
Brands are competing for Millennial trust. With over 9 million Millennials in Canada born between 1980 and 2000, Millennials are the biggest target group for online marketing. Millennials are a tech-savvy, career-driven, highly connected and engaged generation that grew up with desktop and mobile.