8 04, 2019

How Google, Facebook & Twitter Failed to Reduce the Appearance of Fake News

By |2019-04-08T15:50:40-04:00April 8th, 2019|

The European Commission (EC) has taken issue with Google, Facebook and Twitter and the actions taken thus far to eliminate the appearance of Fake News on their platforms.  The EC accuses all three of failing to act quickly to remove ‘fake news’ in a series of reports published last week. In October, 2018, Google, Facebook

3 11, 2017

6 Simple Tips on how to Leverage Twitter for your Business

By |2017-11-03T17:30:28-04:00November 3rd, 2017|

Twitter was founded by Jack Dorsey (@jack), Evan Williams (@Ev) and Biz Stone (@Biz). On March 21, 2006 the first ever tweet was sent by co-founder Jack Dorsey. At that time, none of the founders ever thought Twitter would develop into what it is today. Twitter has evolved into one of the biggest social media

3 09, 2015

5 Ways Brands Are Using Live-Streaming Apps To Boost Engagement

By |2023-08-09T12:23:05-04:00September 3rd, 2015|

Are you seeking new and innovative ways to boost engagement? Have you thought about using live streaming apps like Periscope and Meerkat? Live-Streaming videos are great ways to interact with your audience in real-time. Evolution of Live Streaming The real-time phenomenon is nothing new to social media and the tech world. Social Media platforms and

27 08, 2015

Google to Display Tweets on Desktop Google SERPs

By |2023-08-09T13:35:14-04:00August 27th, 2015|

The Digital Marketing deal of the year between Google and Twitter to bring more tweets into organic search is finally delivering on its promise. On Friday, August 21, 2015, Google officially announced that they have expanded the display of Twitter content – tweets – in Google desktop SERPS. Google has already been showcasing Latest Tweets in

9 09, 2013

How A Social Media Campaign Can Help Fight Big Corporations

By |2013-09-09T15:47:44-04:00September 9th, 2013|

Expressing disappointment over a product or a bad customer experience through social media channels such as Facebook, Twitter and Youtube has become a new trend in the social media world. Even though many big brands have a solid presence on social media sites, they are failing to engage with their customers, respond to their complaints and, as a result, their social media efforts backfire. This article presents two interesting case studies proving that customers are now able to raise their voice and express their feelings through an effective social media campaign.

1 08, 2013

Why Companies Need A Social Media Policy

By |2013-08-01T09:54:48-04:00August 1st, 2013|

social-media-policy-examplesWhen an employee complains about various work-related issues to his or her friends and family members, it usually stays within the group. When an employee tweets his or her complaint about his employer on Twitter, it becomes public. It’s similar to speaking at a big conference surrounded by hundreds of people who listen to you and provide you with feedback. A Social Media channel post or tweet can reach a wide audience which can instantly respond to it. A Milk Truck company that sells sandwiches and milk shakes recently fired its employee for tweeting . Brendan O'Connor complained on his personal Twitter account that a customer ordered food worth $170 and didn't tip. Most important, he included the customer's employer name in his tweet: "Shout out to the good people of Glass, Lewis & Co. for placing a $170 order and not leaving a tip. @glasslewis". The company instantly replied to the tweet and decided to fire the employee.