By Olga Mestnikova|2015-02-27T12:35:13-05:00February 27th, 2015|
#TheDress: The iRISEmedia Digital Marketing team did the tech-savvy thing and joined the debate. We asked our team members a simple question: “What colour is this dress?”. Here is what each of them had to say.
Social media has the power to do more than just help brands promote products. Thanks to social media, Brandon Stanton, the man behind the “Humans of New York” blog, helped raise $1 million for a middle school in Brooklyn.
Social media giant Twitter unveiled two new features to the public this week. The first feature gives the possibility of private group messaging with up to 20 people. Twitter will also allow users to capture, edit and upload short videos up to 30 seconds directly from the Twitter app.
By Olga Mestnikova|2015-01-30T09:10:07-05:00January 30th, 2015|
On Sunday, February 1, sport fans will be watching the Super Bowl XLIX. While the game is a few days away, social media marketers and advertisers have already started the big game.
By Miri Elmaleh|2014-11-11T10:13:24-05:00November 11th, 2014|
Remembrance Day have experienced a social media overhaul this year. Media outlets have been publicizing the #Nov11Globe and #poppypride hashtags in order to get readers to share how they are spending Remembrance Day. This sort of attention seems out of place during a time in which people should be concentrating on the remembering as opposed
By Kassoum Sidibe|2014-05-08T10:15:55-04:00May 8th, 2014|
Amazon is excelling in the fast-growing field of eCommerce. It unveiled a new social media strategy this week that will allow users to add items to their shopping basket by mentioning #AmazonCart in their tweet.
The process is simple! All user have to do is link their Twitter accounts with their Amazon account and respond to a product link tweet bearing the hashtag #AmazonCart. Once this is done, they can proceed to checkout and make payment for the items selected. The tweets only add items to the Amazon Cart and isn't a confirmation for purchase.
By irise|2014-04-30T13:30:05-04:00April 30th, 2014|
The photo on Twitter that started the feud.
Racism. Apparently even in our enlightened society today it still exists in many shapes and forms. This was most recently put on display by (now former) Los Angeles Clippers' owner Donald Sterling.
Mr. Sterling, who celebrated his 80th birthday on April 26th, apparently still had the racist mentality of the "old generation" ingrained in the marrow of his bones when he allegedly (then admitted having) told his much-younger girlfriend, ironically of Latina/Mexican origin, to not bring black people to basketball games, which included the legendary Magic Johnson.
By Elena Bayerri|2013-12-30T15:53:17-05:00December 30th, 2013|
According to Mashable.com private messaging has captured the attention of the most popular social media networks in the last few months. With platforms such as Facebook, Twitter or Instagram people can have hundreds of thousands of friends or followers at one time. However, users are demanding more intimacy through private messaging services.
Simon-Thomas, a neuroscientist who has spent years studying human emotions and social interactions, agrees with the necessity of private messaging in social media networks. "You just have to imagine if every time you said something, instead of it being said to the people who are close to you in physical space, it was broadcast to a three block radius. [Think] how much harder it would be for you to have community."