23 01, 2015

Pinterest vs. Instagram: Which One Should You Use?

By |2015-01-23T11:35:15-05:00January 23rd, 2015|

Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more

20 01, 2015

7 Ways Technology & Social Media Are Influencing Our Lives

By |2015-01-20T18:17:21-05:00January 20th, 2015|

In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us. 1. Phonographs Changed the Standard Length of Music Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever

19 01, 2015

What are the Factors that Influence Consumer Behaviours [2021 UPDATED]

By |2021-04-21T14:28:10-04:00January 19th, 2015|

If you want consumers to buy your product(s), you must first understand how their minds work and how they make their purchasing decisions. Consumers are getting smarter, more social, and increasingly analytical. They see through advertisements that are too good to be true much quicker. They are quick to hold businesses accountable for discrepancies between

20 10, 2014

How to Accept Feedback from Customers

By |2014-10-20T17:58:11-04:00October 20th, 2014|

A recent study by Bain & Company revealed that 80% of companies say that they’re customer centric. The only problem with this statement is that only 8% of customers agree with this statement. How can businesses be so off in their predictions when it comes to how their customers perceive them?  Reflecting on my own

7 10, 2014

How Boring Is Your Blog?

By |2014-10-07T14:00:05-04:00October 7th, 2014|

How interesting is your company blog? Often times, we find that company blogs are bland and boring. No offence to any of our readers, but this is one of the biggest reasons companies fail to launch effective content marketing initiatives. Even if you have expert guest speakers and guest contributors with impressive infographics and stock

18 09, 2014

When is the Best Time to Publish Your Blog?

By |2014-09-18T11:44:46-04:00September 18th, 2014|

When you are a blogger posting articles on your website, timing is everything. Learning about your audience and when they tune into read your news is a very important aspect of being a successful blogger. According to studies done by Shareaholic and their digital marketing specialists, 27% of all content should be shared between 8am

16 09, 2014

5 Tips for Better Call To Actions (CTA)

By |2023-08-09T12:17:57-04:00September 16th, 2014|

All websites investing in PPC Adwords Campaigns should have at least one clear “call to action” on each main landing page. This can be as simple as a single button to click or as complex as a multi-field form to fill out. Call to Actions (CTA) are important to have because they add focus to

9 09, 2014

4 Google Chrome Extensions to Improve Productivity

By |2023-08-09T12:16:07-04:00September 9th, 2014|

If we were to ask you how many hours do you spend in front of the computer every day, what would your response be? Not only does it have a negative effect on your health and fitness, but we often don’t have much to show for it. A lot of the time is spent