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9 05, 2017

Teen Gets a Year’s Supply of Wendy’s Chicken Nuggets Using Social Media

By |2017-05-09T21:27:48-04:00May 9th, 2017|

As of May 9th 2017, there’s a new world record for the most retweeted tweet ever. And no, it wasn’t tweeted by a celebrity or famous artist. It was tweeted by Carter Wilkerson, a teen from Nevada who simply wanted a year’s supply of free chicken nuggets from Wendy’s. He tweeted the company in April

23 01, 2015

Pinterest vs. Instagram: Which One Should You Use?

By |2015-01-23T11:35:15-05:00January 23rd, 2015|

Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more

20 01, 2015

7 Ways Technology & Social Media Are Influencing Our Lives

By |2015-01-20T18:17:21-05:00January 20th, 2015|

In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us. 1. Phonographs Changed the Standard Length of Music Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever

19 01, 2015

Online Branding – 5 Factors That Influence Consumer’s Buying Decisions

By |2015-01-19T00:56:16-05:00January 19th, 2015|

It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life's circumstances are beyond our control and we are not able to make changes to our buyer's preferences; even with the best marketing and sales

16 12, 2014

The Teen Wolf of Wall Street Made It All Up

By |2014-12-16T14:33:25-05:00December 16th, 2014|

Yesterday, New York magazine published an irresistible story about a 17 year old NY high school student who made a fortune investing in the stock market. The reporter even disclosed the exact number he was making, “Though he is shy about the $72 million, he confirmed his net worth in the ‘high 8 figures’”. In

26 11, 2014

Reactions to Jian Ghomeshi Arrest & Bill Cosby Allegations Differ Greatly Across Social Media

By |2014-11-26T17:30:03-05:00November 26th, 2014|

Today, Jian Ghomeshi was arrested on four counts of sexual assault and one count of overcoming resistance –choking. He pled non-guilty at his arraignment this afternoon. As well, CBC released a statement this morning stating that Ghomeshi withdrew his case against them. Ghomeshi’s arrest was no surprise to anyone. The reaction on Twitter, however, was

11 11, 2014

Obama’s Proposal for Net Neutrality Riles Cable & Telecommunication Companies

By |2014-11-11T17:27:39-05:00November 11th, 2014|

Yesterday, President Obama called for new legislation that would protect “net neutrality”, the belief that all traffic on the internet should be treated equally. The move came as the Federal Communications Commission (FCC) made its decision on a new set of proposals for regulations after the old rules were overturned by court defeats at the

10 11, 2014

Nude Celeb Pictures Security Breach Scaring Off Canadian Businesses from Cloud Computing?

By |2014-11-10T16:35:13-05:00November 10th, 2014|

Last September, it was reported by TMZ that Victoria Justice, Ariana Grande and Katie Upton among others were victims of an online hack. The hacker named 4chan somehow got possession of more than 60 nude images of the celebrities. All hacked celebrities were utilizing cloud computing to store the images. Just this week, we were

6 11, 2014

The Social Media Impact on Jian Ghomeshi’s Fall

By |2014-11-06T16:20:31-05:00November 6th, 2014|

In the past week Jian Ghomeshi’s reputation has taken a ninety degree nosedive, both in popularity and credibility. A social media accusation that quickly gained momentum has essentially ruined his career permanently. It seems like everyday there is a new story of a woman who was sexually assaulted, abused, or harassed by him. This begs