Ever wonder how Google Search works? In this article we’ll try to give you a glimpse into that world. We will provide a brief explanation of what happens when you perform a search on Google! We will touch on a number of key points that may not be so readily apparent. While this article is directed at SEO rookies, we are sure that experts will enjoy the review.

The first thing to have in mind when starting an SEO campaign is the “title tag”. It’s one of the most important factors in SEO. Use two or maybe three keywords (but note that stacking keywords in the title tag has a way of being considered “spam” by Google pretty quickly) terms that are relevant to the content of the particular page you’re adding them to. There’s nothing wrong with that since the purpose of a title is to accurately describe exactly what the content of a page is about. After that, feel free to add your brand/site name/etc. Example: <title>Keyword Term and Keyword Term | MyWebsite</title>.

Importance of Meta Tags for Google Search

“Meta description” is a very important tool to consider as well.  If you use WordPress or a similar CMS (Content Management System) that allows for post summaries/excerpts, you should consider using meta description to create informative and keyword-rich descriptions of your posts.  As for individual pages, your meta description falls within the <meta name=”description” content=”Your description goes here.”> tag.  Unless Google sees fit to use alternate on-page content in place of your meta description, this is your chance and place to speak to both people and search engines.

Google Search Values Content

When creating content for your website, the general rule is to write for people first, then go back and craft for spiders (the things that crawl the Web for search engines like Google). For instance, if your post is about “notebooks”, it’s okay to go back to find places where you may have said “they” and replace that word with the word “notebooks.” On the other hand, if your post is about “top 5 notebook brands in Brazil,” you may want to think twice about always using that whole term throughout the article — especially if “they” sounds exponentially more natural in its placement. It is always important to keep in mind that there’s a fine line between writing for people and crafting for spiders. However, as long as you put people first, you should have a good bearing of where to go from there. Just imagine that what you’re writing is a conversation you’re having directly with someone in-person. If you think it sounds redundant or just doesn’t sound right in that context, chances are, it’s going to read that way as well.  You can be certain that sooner or later the Google spider will pick up on this as well.

SEO Friendly URLs for Google Search

Finally, we come to the URL. It’s always a good idea to format your URLs in a manner that contains relevant text to your post or page content. Also, use keyword terms in your URLs when possible. Doing this will help you rank higher for keywords related to your content and it will give visitors another visual indication of the type of content they can expect from your page. For most CMSs like WordPress, your URL (or “permalink,” as it’s referred to in the WordPress back-end) is derived from the title of your post. You’re certainly not limited to using it for your URL, though.

In this article, we have touched on the SEO concepts of tagging, content writing and URL name choice. Please note that a link strategy is also crucial to a successful SEO campaign. Please refer to our article dated August 9th 2010 called “13 Strategies to Increase the Amount of Inbound Links to Your Website“.

As an additional resource, this recent video from Matt Cutts explains Google Search in a nutshell:

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