Every profile on Facebook states whether a user is single or in a relationship. Now, users will be able to use this information to find a partner. Today, on May 1st 2018, Mark Zuckerberg announced that he plans to add a dating service to the Facebook app, using the biggest social media network to try and help people form romantic relationships. He states, “There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here.” Unlike Tinder and most other dating sites, this service is attempting to help users form long lasting relationships and not just “hook ups”.
Although this is within the Facebook app, the dating service called “Dating” will be completely separate. With all of the privacy issues Facebook has been dealing with recently, Zuckerberg states that Facebook friends will not be able to see a person’s dating profile. So not to worry, your existing friends will not be appearing as potential matches. It will have its own separate inbox but for safety features, first time chatters will only be able to send text-based messages.
Liking all of those groups and pages over the years is now coming in handy. The app will use a unique algorithm to match you with potential dates based on “dating preferences, things in common, and mutual friends.” Also, if you are going to an event, you can match with others who have marked themselves as “attending” on the events page. Dating will be released later in the year and Zuckerberg promises that it will not use any information from the feature to target ads.
Tinder stocks Drop
The stock price for Match Group, the company that owns dating sites like Tinder, OKCupid, and Match.com, dropped 22% after the announcement was made.
Will Facebook Dating be Successful?
Some might be turned off by this service as its imitating popular existing dating apps such as Tinder, Bumble, and Hinge. This doesn’t mean that it is doomed to fail though. As we have seen in the past, Instagram copied the stories feature from Snapchat and is now much more popular. Dating apps like Tinder already pull information and photos from your Facebook account, so why not just have it all in one place?
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